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B2B Stories

Marketing and Your Brain

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Marketing and Your Brain Don’t you hate it when something you took as gospel for a lifetime turns out not to be true? Who knew that the old chestnut of right-brain, (creative) left-brain (accountant type with pocket protector) had been discredited in this century? There just seem to be folks among us determined to take the fun out of everything. And it was such a comforting theory, too.

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Don MacNeil January 11, 2022 No Comments
B2B Stories

Meet the team at Equitable Advisors

Longtime, successful CSRA financial planner, Woody Merry brought on a new advisor in 2021. In today’s member spotlight, Neil Gordon learns she may “teach” him a thing or two, as well as the rest of us!

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Neil Gordon January 11, 2022 No Comments
B2B Podcasting

Recap your 2021 successes and failures…NOW!

This week is the first full week of 2022. Everyone is back to work and ready to row the boat in the same direction to “win” for our companies. In today’s Vodcast, Darin Myers says now is the time to recap what went right and wrong in 2021.

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Darin Myers January 10, 2022 No Comments
B2B Stories

Workshop to provide important updates for small business owners

Small business owners are facing an ever-changing climate, so it’s essential they remain current on topics that affect their businesses. The University of Georgia’s Small Business Development Center wants to help local business leaders stay informed on these topics. The center will host its Eighth Annual CEO Breakfast Workshop on Wednesday, Jan. 19 from 8 a.m. to 10 a.m. at the Snelling Conference Center located at 3165 Washington Road, Suite D near Goodwill in Augusta. The workshop will feature three speakers: Alison Couch – owner of Couch Consulting, LLC –

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Josh Heath January 7, 2022 No Comments
B2B Stories

Simon Says: Big difference between CSRA counties in economic growth

As 2022 begins, we now know how hard COVID-19 hit the local economy in 2020, such as the speed with which official government data on real Gross Domestic Product (GDP) is released. For the Augusta Metropolitan Statistical Area (MSA), real GDP fell by 1.4% in 2020. However, the effect of COVID-19 was not uniform across all the counties in the MSA as shown in the table below. Burke County actually saw real GDP grow by 5.6% while Richmond County saw the biggest decline at 2.7%. County % change real GDP

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Dr. Simon Medcalfe, AU Economics Professor January 5, 2022 No Comments
B2B Stories

Program supports military families and local businesses

After growing up in a military family and retiring as a lieutenant colonel from the U.S. Army, Brian Burns wanted to find a way to give back to soldiers and their families. Burns – Managing Partner of FMI Defense, LLC – launched the Tee 4 Troops program in 2013. The program, which has raised over $1 million to support military families, allows golfers to play for free by waiving greens fees at five Army and Air Force golf courses throughout the U.S., including Gordon Lakes Golf Club at Fort Gordon,

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Josh Heath January 5, 2022 No Comments
B2B Stories

Naming Yourself

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Naming Yourself It always amuses me that when someone or something changes its mind we’re all supposed to salute and go along with it, but in truth a lot of us don’t. This especially applies to when companies rename themselves, and recently we’ve been hit with a couple of major examples. Mark Zuckerberg wants to win the race to a so-called metaverse, so now he’s asking us to

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Don MacNeil January 4, 2022 No Comments
B2B Stories

Simon Says: Economic Resolutions!

Are you contemplating a dry January or a Veganuary? Want to exercise more and eat less? Many of us make New Year resolutions about this time of the year, only for them to fall apart before the end of January. Not sure you can make the commitment last, economics is here to help with the anti-charity! The StickK website (https://www.stickk.com) was started by Yale professors, Ian Ayers and Dean Karlan. In graduate school, Karlan had found himself putting on weight as had a fellow grad student. They set up a

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Dr. Simon Medcalfe, AU Economics Professor December 29, 2021 No Comments
B2B Stories

Defeating Non-Attention

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Defeating Non-Attention Marketing lore has it that esteemed advertising smart guy Ron Marshall once ran a crazy experiment to find out how many ads he was exposed to during a typical day. He decided to spot as many commercials as possible and tabulate them in a 24-hour period. By lunch he was at 487 and, amazed, decided not to continue. Volumes have been written decrying the daily onslaught

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Don MacNeil December 28, 2021 No Comments
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