B2B Stories

Helen Blocker Adams, longtime radio host, political leader, and businesswoman, is moving into a coaching phase of her career. She’s partnering with a podcaster with 600,000-plus followers on YouTube for a free event aimed at helping Augustans use podcasting to expand services and monetize their efforts. Below is a flyer to sign up for the Kroc Center event after the Masters in April. HBA says entrepreneurs, podcasters, content creators, and those transitioning into business will learn a lot from the host.  “David Shands has been my podcast mentor/coach for over

In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services.   As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors.   Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure