Once you’ve asked the right questions of your customers and evaluated their responses, you’ve reached the moment of commitment. Marketing consultant, Kate Sanders, showed the steps and the “how to” of reaching the preferred results at ABD’s Inspire 2024 Conference.
Just before the start of the new year, I made a series of economic and business predictions for 2024. In that column, I indicated that my predictions were based on a “mix of data and pragmatic optimism.” As noted in my most recent column, I consume a significant amount of business information through various forms of media such as print, television, radio, and podcasts, and my predictions were an attempt to integrate and synthesize that information into a forecast of the future. As we approach the midpoint of 2024, I
May was not a good month for the Augusta Leading Economic Index (LEI) with adverse movements in four out of the five components. Residential building permits declined 5.8 percent from April and initial claims for unemployment insurance rose 24.0 percent. The Dow Jones Industrial Average finished May lower than April and real deposits in local banks declined with continued inflation. Job openings did increase by 1.2 percent, but much of that was because March numbers were revised down by 14,000 across Georgia and South Carolina. Over the last six months,
Augusta, GA – On October 17, 2024, JA of Georgia will honor two distinguished laureates and showcase the impact of Junior Achievement programs on the next generation of entrepreneurs. This year’s gala is presented by Georgia’s Own, Georgia United Credit Union, and Piedmont Augusta. The gala will be held at the Augusta Marriot Convention Center, bringing together influential business figures, community leaders, and supporters of Junior Achievement to celebrate the lifetime achievements of Dave Brendza, Division Vice President and General Manager for the ADP offices located in Augusta, GA and
When Maria Cardona opened her therapeutic massage business last July, she never sat still. She kept up a constant flow of messages on social media, she walked up and down Laurens Street in Aiken handing out business cards, and she got to know neighboring businesses. The networking paid off. “Business has been great. Being a Chamber member helped and the foot traffic generated by our next-door neighbor, Radioactive Pinball Arcade, resulted in new clients,” Cardona explained. Cardona knew it was time for her business to grow. Meanwhile, Uma Hill was
A hot June sun did nothing to wilt the enthusiasm of people who attended two events in downtown North Augusta on June 20. One event marked the opening of an access point for the Greeneway at its closest proximity to Downtown Augusta. It is at the intersection of Bluff and West Avenues. Mayor Briton Williams thanked North Augusta Forward, the nonprofit organization founded in 1999 to promote growth, economic development, recreation, and educational programs. “When you have organizations that have like-minded goals, it’s really easy to collaborate. This will be
SRP Federal Credit Union will fund a new program named the SRP Pacer $mart Program to cultivate financial success for students at the University of South Carolina Aiken. The purpose of the SRP Pacer $mart Program is to enhance training and financial progression. “The goal is to take students from their current financial knowledge to the next level,” said Dr. Nancy Albers, Dean of the School of Business Administration at USCA. “This partnership allows us to develop a co-branded interactive classroom learning environment. The classroom should be complete by the start of the fall semester and support teaching with technology
The company that hopes to bring air taxis to Augusta Regional Airport has announced the completion of a vital step in the authorization necessary to build the aircraft. (Photo above courtesy of SkyDrive) SkyDrive, a Tokyo-based Advanced Air Mobility (AAM) company, has submitted the type certificate (TC) application of its three-seat electric vertical takeoff and landing (eVTOL) “SKYDRIVE” to the Federal Aviation Commission (FAA) through Japan’s Civil Aviation Administration. A TC signifies the airworthiness of the design of the aircraft to be manufactured. The application was accepted in late April.
As a business owner, the best talking you can do is ask your potential customers the right questions. The next step is to LISTEN to the answers. It could lead to a long-term successful relationship. Marketing Consultant, Kate Sanders explained the process during ABD’s Inspire 2024 Conference.
It may sound old school, but word of mouth still travels fast when it comes to spreading the news about your business. Marketing Consultant, Kate Sanders considers those customers to be major advocates for YOU!
