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B2B Stories

Medal of Honor recipient addresses Chamber event

Editor’s Note: Former ABD contributor, Ret. Major General Perry Smith frequently wrote about lessons which can be applied to business from military leadership, especially Medal of Honor recipients. Today offers an excellent opportunity to hear from a winner. The Military Appreciation Executive Luncheon, sponsored by Piedmont Augusta, will feature Specialist Five James C. McCloughan, a distinguished Medal of Honor recipient. The Columbia County Chamber of Commerce, North Augusta Chamber, Greater Augusta Black Chamber, and AUSA-Fort Eisenhower Chapter will host the event at Savannah Rapids Pavilion today, from 11:00 am until 1:00

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Staff Report June 11, 2024 No Comments
B2B Stories

National cyber director gets Augusta tour

Georgia’s senior senator and the man who serves as principal to the President on cybersecurity policy and strategy spent Monday touring two hubs of Augusta’s cyber community. Senator Jon Ossoff (D-Ga) and Harry Coker, Jr., National Cyber Director, began their day at the Georgia Cyber Innovation and Training Center just off 12th Street. National Science Foundation Assistant Director, Erwin Gianchandani joined them. Ossoff said the visit continues the Biden-Harris administration’s commitment to growing Augusta as the nation’s cybersecurity capital. The push began last year when Augusta was named one of

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Dana Lynn McIntyre June 11, 2024 No Comments
B2B Stories

The Right Person for the Right Time…Again

Last September, in this space, I wrote a column with a title very similar to this one. At that time, Dr. Brooks Keel had recently announced that he was retiring as President of Augusta University (AU) at the end of this month. In that column, I discussed why President Keel was the right choice when AU hired its new leader in the Summer of 2015. By most any measure, Dr. Keel has had a successful tenure as AU’s President, so when he announced his retirement, the Board of Regents (BoR)

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Dr. Rick Franza June 11, 2024 No Comments
B2B Stories

Simon Says: CSRA job market holds steady

After hitting a record high in March 2024, employment in the Augusta Metropolitan Statistical Area (MSA) fell to 246,500 in April. This represents just a 0.04 percent decrease and could be described as a rounding error. Not surprisingly, given the small change in overall employment, many sectors saw no change in employment levels, including, financial activities, government, professional and business services, transportation and utilities, and wholesale trade. The big mover and shaker was education and health services, with employment increasing by 665 in this sector. While it took until last

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Dr. Simon Medcalfe June 10, 2024 No Comments
B2B Stories

Learning how to market your business effectively

Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could

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Dana Lynn McIntyre June 10, 2024 No Comments
B2B Stories

Art shop move makes way for intimate apparel boutique

When Art on Broad moved a few doors down, Ashley Gardner opened shop in their former location at 1028 Broad Street in Augusta on May 25th. Her new venture, Serpent & Sage features lingerie, underwear, and other items. In the 18th century, women’s undergarments were referred to as “unmentionables.” A partially clothed woman was seen as more erotic than a nude woman. Between the annual Sports Illustrated Swimsuit Issue and Victoria’s Secret fashion show, not to mention successful movie franchises like Fifty Shades of Grey, the description now seems de

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Mitzi Oxford June 10, 2024 No Comments
B2B Podcasting

Putting a bullseye on your ideal customers

Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.

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Kate Sanders June 10, 2024 No Comments
B2B Stories

Fort Eisenhower’s impact on the CSRA

31,000 military and civilian employees are part of the Augusta River Region. The North Augusta Chamber of Commerce’s June 4 Power Lunch focused on the economic impact Fort Eisenhower has across the seven counties at the heart of the CSRA. Guest speaker was Dr. Tom Clark, Executive Director of the Alliance for Fort Eisenhower. Clark served in the U.S. Army for 32 years reaching the rank of Command Sergeant Major (CSM) before his retirement. Started in 2003 when then-Fort Gordon faced closing under the Base Realignment and Closure (BRAC), the

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Dana Lynn McIntyre June 9, 2024 No Comments
B2B Podcasting

Biz Bits: Week in Review

Some of our military job growth in the CSRA is attributed to our footprint in cyberspace. In this week’s Biz Bits, Mike Petchenik looks at future growth in that space, plus as one eatery opens, another closes.

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Mike Petchenik June 9, 2024 No Comments
B2B Podcasting

Defining your ideal customer

Have you ever visualized who your customer really is? Once you figure that out, marketing expert, Kate Sanders shows you how targeting that person will lead to making the best marketing decisions possible! Click here for more.

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Kate Sanders June 9, 2024 No Comments
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