Tourism

B2B Stories

Aiken set economic records in 2025

Aiken is looking back at a year when the number of visitors pushed tourism to reach new levels. Aiken welcomed an estimated 10,000 more visitors in 2025 than it did in 2024. That translates to a 10% growth rate. Why? Speaking with ABD, Eric Gordon, Tourism Manager for the City of Aiken’s Visit Aiken initiative, attributed the growth to an aggressive marketing campaign. “We definitely have put more of Aiken forward in the way of different kinds of advertising, social, digital, print, television, billboard,” he listed. “We have a broader

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B2B Stories

FIFA World Cup and Augusta!

Although FIFA activities will be centered around Atlanta, Destination Augusta jumped on the opportunity to sell the Garden City to those millions of tourists visiting to watch the World Cup competition. It is part of the “Make Yourself at Home in Georgia” campaign. “We participated in a cooperative advertising placement, digital advertising placement in the United Kingdom, which is one of our biggest international markets for the state of Georgia, alongside Canada and Germany,” Karen Lee Davis, Chief Marketing Officer with Destination Augusta, told ABD. “Those who are going to

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B2B Stories

Augusta spotlighted in “Selling Georgia” campaign

Did you know the “Augusta Adventure” made the cut as one of the best trips to take by The Georgia Department of Economic Development (GDEcD)? Explore Georgia, the GDEcD office that promotes tourism in the Peach State, has released the 2026 Travel Guide and best places to visit. It breaks down the state by region and highlights areas tailor-made for daytrips. This year, Metro Augusta is one of those spotlighted. “Any guide, whether it’s the Explore Georgia guide or the guide that we create in Augusta, it’s all meant to

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B2B Stories

Cuts to major tourism engine in Augusta

Publisher’s Note: As part of the City of Augusta’s $21 million shortfall, non-profits are expected to lose discretionary funding in 2026. For Arts in the Heart, ABD’s learned it will mean the loss of $85,000 used to pay for security fees like sheriff’s department officers. The following is a guest column from M. Denise Tucker, Executive Director. While my priority is to get to work, find solutions, stabilize services, and support the communities that will feel the impact of the City’s decision, as Director of the Arts Council, I could

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B2B Stories

Augusta big part of record-breaking Georgia tourism

The latest numbers are in. Events large and small generated $45 billion in visitor spending for the Peach State, with a nice bump for Augusta’s economy as well. Destination Augusta released the report during the Nov. 5 “Feel Good City” celebration. About $890 million in visitor spending came in our area. That breaks down to:  $240 million from food and beverage $196 in lodging $195 million from entertainment and recreation $125 million in retail and shopping   “We’ve consistently blown up our tourism economy over the last three or four

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B2B Stories

Today’s “Feel Good” Celebration Awards

How can you have “The Feel-Good City” celebration without the influence of the Godfather of Soul, James Brown? Deanna Brown Thomas, the daughter of the hardest working man in show business, leads a group of honorees celebrated at the annual Augusta City of Tourism event this afternoon at the Augusta Marriott at the Convention Center. Destination Augusta tourism leaders will share successes from 2025 visits and plans for 2026 and beyond. The program will also include the presentation of the Augusta Tourism Awards, honoring the individuals and organizations whose passion

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B2B Stories

$2 million hotel transformation in Augusta

The former Baymont Inn and Suites on Frontage Road NW is now Garner Hotel Augusta West—part of the IHG brand with 13 hotels in the CSRA. There’s also a powerful connection to Fort Gordon. This Garner hotel is one of two in the CSRA (Aiken) and part of only 20 Garner hotels in the U.S. Garner Augusta is located off Bobby Jones Expressway and I-20, just a few miles from the Fort Gordon exit on the BJE. “From check-in to checkout, every detail’s been rethought with Garner’s warmth and wit,”

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B2B Stories

Sporting events bringing millions to local economy

Dr. Jermaine Whirl helped Augusta greatly as President of Augusta Tech. Now, his new school will be helping to bring an estimated $1.1 million in economic impact to Augusta. Savannah State University and its fans will be coming to Lucy C. Laney Stadium for the Good Trouble Heritage Classic. The weekend celebration is from October 17-19, with the culmination being a football game between two historically black universities (HBCU). The game got the attention of ESPN, as ESPN+ is broadcasting the game across the country. Destination Augusta and the Augusta

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B2B Stories

EXCLUSIVE: Upgrades underway on security checkpoints at the airport

Construction is underway on improvements at Augusta Regional Airport (AGS) that will help passengers get through security more quickly. The work is the terminal checkpoint modernization project. It will change the existing two-lane Transportation Security Administration checkpoint initially to three lanes with the ability to add a fourth lane. “We are reorienting the lines in a different direction, and with that, we’re able to add two extra lines, so we will start out at the end of this project with three full security lines with the potential to expand to

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Food and Fun

“Family Affair” at the Lake

By day, Samantha Valkenburg and her husband Matt (far right) have a routine. He runs a manufacturing company in Greenwood, South Carolina, and she is a stay-at-home mom with her three children under age eight (pictured playing together). “Sometimes I need a break, “said “Sam”, as her family and friends call her. Her first cousin, Trey (far left), and his wife, Jasmine, also love to come to Hester’s to decompress. They are willing to travel 3.5 hours each way from Charleston to go to the campground with their two children.

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