
How to SCORE More Holiday Shoppers
As the holiday shopping season approaches, small businesses are gearing up for one of the busiest times of the year, from Black Friday to Small Business Saturday and beyond. SCORE, America’s largest network of volunteer, expert business mentors, offers entrepreneurs practical advice to make the most of the season. Plan for the Holiday Rush Reflect on last year’s performance. Did you meet your sales goals? Use your previous data to forecast sales, set promotional strategies, and manage staffing needs to provide outstanding customer care. “It’s about more than just sales; it’s








