Sports / Entertainment

B2B Stories

Sporting events bringing millions to local economy

Dr. Jermaine Whirl helped Augusta greatly as President of Augusta Tech. Now, his new school will be helping to bring an estimated $1.1 million in economic impact to Augusta. Savannah State University and its fans will be coming to Lucy C. Laney Stadium for the Good Trouble Heritage Classic. The weekend celebration is from October 17-19, with the culmination being a football game between two historically black universities (HBCU). The game got the attention of ESPN, as ESPN+ is broadcasting the game across the country. Destination Augusta and the Augusta

Read More »
Consumer Stories

CSRA business provides one of the few Ryder Cup bright spots

In the 45th edition of the Ryder Cup, unlike the Masters, it was not a tradition like no other. The American team lost to the European golfers. Insults were hurled loudly from the crowd at Bethpage Black in New York, mostly towards Rory McIlroy, the winner of this year’s Masters. Augusta’s own Club Car played a pivotal role as the Worldwide Supplier of The Ryder Cup with a fleet of nearly 500 vehicles powering the teams and operations for the tournament. It was uplifting during a tournament that some fans

Read More »
Consumer Stories

New option for watching the Masters

Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, has announced that Amazon Prime Video will debut as a domestic broadcaster of the Masters Tournament next April. Prime Video will complement the live Tournament coverage by CBS Sports and ESPN annually. “Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,” said Fred Ridley, Chairman of Augusta National and the Masters Tournament. “We are proud of our longstanding partnerships with CBS Sports and ESPN, who have set the highest standard

Read More »
B2B Stories

Fall in Augusta means art, music, and money

For more than 40 years, Arts in the Heart of Augusta (AITH) has had a growing impact on the local economy. This year, it is closing in on $2 million. Destination Augusta estimates AITH draws approximately 100,000 to Augusta, and the impact has grown exponentially. The 2023 AITH brought in $1,739,000. That grew to $1,849,000 in 2024. The tourism experts are predicting that this year could be bigger, with an estimated $1,872,000 impact. “Our hotels are full; our rental car agencies are full. We employ for the festival, a lot

Read More »
Consumer Stories

Masters job expos today and tomorrow at AU

Counting down the days (212 to be exact) until The Masters? Here’s your chance to work it. Augusta University will once again host two job expos where AU students, faculty, staff, and alumni can learn about opportunities to work during the tournament held each spring. The first job expo will be from 11 a.m. to 2 p.m. Tuesday, Sept. 9, at the Jaguar Student Activities Center Breezeway on the Summerville Campus. The second job expo will be from 11 a.m. to 2 p.m. Wednesday, Sept. 10, in the lobby of the Health

Read More »
B2B Stories

Businesses welcome athletes with special perks

One of Metro Augusta’s largest sporting events is offering local businesses an opportunity to welcome participants and volunteers. The Augusta Sports Council is inviting businesses in Georgia and South Carolina to participate in this year’s IM Local program. It is connected to the annual IRONMAN 70.3 Augusta triathlon, set for Sept. 28 this year. “We saw a need and an opportunity to promote what we have locally, to the athletes that were coming, the family and friends that they were bringing with them, but also for the volunteers that were

Read More »
B2B Stories

“Counting” on Hockey

It was a hoped-for announcement years in the making, and it has come true. Professional hockey is returning to Augusta. The Grand Lobby of the Bell Auditorium was filled with people for the announcement that the ECHL Board of Governors has approved an expansion team for Augusta, beginning with the 2027-2028 season. The team will play in the new Augusta arena, currently under construction. In the weeks leading up to the 2023 vote to approve a Construction Special Purpose Local Option Sales Tax (C-SPLOST) to build a new arena, Coliseum

Read More »
B2B Stories

Game On: The puck will drop again in Augusta

Big news for the CSRA as successful sports leaders team up to bring back hockey to the area for the first time in seven years. Heisman Trophy winner, two-time National Champion, SEC Nation on-air personality, former NFL quarterback, and founder of the Tim Tebow Foundation, Tim Tebow, along with business leader David Hodges, announced that the ECHL Board of Governors has approved the expansion application for Augusta, Georgia, for admittance into the league. The team, set to begin play in the new Augusta Arena for the 2027–28 season, will be owned by

Read More »
B2B Stories

Here we grow again: E-Z-GO® Introduces New 2026 Golf Car

One way to keep driving the performance of more than 1,000 Augusta employees is to expand a product line. That’s just what Textron E-Z-GO LLC is doing—with the launch of new RXV models for the new season. According to a news release, both the two-passenger 2026 RXV 2 and four-passenger 2026 RXV 4 are available with electric or gas-powered drivetrains. MSRP for the RXV 2 starts at $8,914.00, and MSRP for the RXV 4 starts at $9,879.00. Electric models include ELiTE series vehicles with a zero-emission, fully electric drivetrain powered

Read More »
Consumer Stories

Part 2: Video gaming translates to billions of dollars

From Pong and Mario Brothers to today’s high-level titles, video gaming has turned into a multi-billion-dollar industry in the U.S. Part of that is due to the growing popularity of esports. A recent report from Research and Markets (www.ResearchAndMarkets.com)  found that esports is a fast-growing sector within the entertainment industry. The U.S. market size is currently $2.55 billion. It is projected to grow to $18.85 billion by 2035. “The gaming industry in general makes more money than the music industry and the film industry combined every year, eSports is just

Read More »