Thought Leaders

Shawna Woodward

The psychology of home buying: What really influences your decision?

Buying a home is a significant life event, and it’s often said that the decision goes beyond the bricks and mortar. In fact, the psychology of home buying plays a pivotal role in shaping our choices. Let’s delve into the factors that influence your decision when purchasing a home, going beyond the tangible aspects. Emotional Attachment: Our homes are not just buildings. They become the backdrop to our life stories. Many buyers are driven by a deep emotional connection to a property. Perhaps, it reminds them of their childhood home

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Darin Myers

4 Leadership Styles in the CSRA

Depending on who you ask, there may be as many leadership styles as there are leaders in business, government, the entertainment industry, and so on. However, certain leadership traits are encountered most frequently in the workplace, and most CEOs, owners, and business leaders fall within this grouping. The four most common styles are: Autocratic Democratic Laissez-faire Transformational Each of these styles goes by several different names, but it’s likely that you and your fellow leaders will recognize the qualities inherent in each. Let’s take a look: Autocratic (or Authoritarian) Leadership

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Staffing

Nurturing tomorrow’s leaders: A vital investment for local businesses Pt. 2

As the business landscape evolves, it becomes increasingly imperative for companies to identify and cultivate the next generation of leaders. The success of any organization hinges on its ability to recognize and nurture talented individuals who possess the vision, skills, and passion to navigate the complexities of tomorrow’s business world. In this pursuit, businesses are taking transformative steps to nurture the seeds of success within their organizations. Encouraging Networking and Relationship Building In the business community, networking is seen as a powerful tool for future leaders. By building and nurturing

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Staffing

Nurturing tomorrow’s leaders: A vital investment for local businesses

At Manpower, Nate Lauger plays a crucial role in overseeing both the operational and sales aspects of the business. His daily activities revolve around managing operations, driving sales, and fostering client relationships. Email him if your company would like to have a consultation. Nate.lauger@manpowerga.com As the business landscape evolves, it becomes increasingly imperative for companies to identify and cultivate the next generation of leaders. The success of any organization hinges on its ability to recognize and nurture talented individuals who possess the vision, skills, and passion to navigate the complexities of

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Shawna Woodward

Real Talk Real Estate: Real Estate 101: Understanding the Lingo

As a local real estate agent, I am often asked to explain some of the more complicated terms that come up during the buying and selling process. In this article, I will break down seven terms that I believe are particularly important for buyers and sellers to understand: Pending or contingent offer, Closing Costs, Equity, Certified Funds, Due Diligence, Contingencies, and Title Commitment. First, let’s talk about Pending Offers. Locally, we consider an accepted offer to purchase a property, as a “Pending Offer.” This means that the property is generally

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Darin Myers

Coach Darin: 5 tips for optimizing your search for talent

In the feverish hunt for qualified job applicants, businesses sometimes rush through the hiring process and miss out on some promising candidates. By optimizing your recruitment practices, you can significantly enhance the efforts of your team to do everything possible to attract and retain the workers you want. Why is this so important? Think of the time and resources you might save by streamlining the way people get hired within your organization. Here are suggestions on how to make time-to-hire more efficient, and lead the way to qualified job applicants:

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B2B Stories

5 steps to a successful marketing campaign

Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their

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Consumer Stories

Real Talk Real Estate: Rental Fraud: A True Story

Hi, Augusta Business Daily! My name is Leanna Woodward, yes Woodward, you read that right. I am the daughter of your favorite CSRA realtor and the usual writer of this column, Shawna Woodward. My mom asked me to write this article because I am a living, breathing cautionary tale about rental fraud. My mom told me, “If it seems too good to be true, it probably is,” and man, was she right. The rental market has been a nightmare here in Savannah, especially being as young and inexperienced as I

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Darin Myers

Coach Darin: Humanizing your online presence

It is a bit of a paradox. Businesses – that are run by humans, employee humans, and sell to humans – often struggle to present their brands in a humanized way online. Perhaps, it is these businesses’ attempts to be universally accepted. Or their misguided desire to sound like they fit properly into the box of their industry. Regardless of their intention, neutral and mechanical branding is increasingly ineffective in today’s digital world. Businesses that humanize their online presence are better able to expand brand recognition and distinction, customer loyalty,

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Consumer Stories

Real Talk Real Estate: Guarding against the growing threat of rental home fraud

In today’s interconnected digital age, renting a home has become mostly web-driven. This has left space for a new menace to emerge, threatening the dreams and financial stability of consumers, and rental home fraud. As the housing market evolves, so do the tactics of unscrupulous individuals seeking to exploit unsuspecting renters. The convenience of online transactions has been a good thing for most of us. Prospective renters can peruse listings, virtually tour properties, communicate with landlords or property managers, sign a lease, and pay the deposit without ever stepping foot

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