Thought Leaders

Digital Marketing

Free Access: 2023 Trends in Digital Marketing

Last week, we talked about seven mistakes to avoid in 2023. This week, we will highlight trends we see coming as we head into the new year. The latest trends in digital marketing for 2023 include an increase in influencer marketing, artificial intelligence (AI) chatbots, self-service channels, attracting users through video-based content, retargeting and Google, and outsourcing to agencies. These are just a few of the trends we will discuss in the next few weeks. Why not get ahead of the competition by incorporating these into your marketing strategy? Let’s

Richard Brashear October 24, 2022 No Comments

Office Support

Free Access: Marketing is the sign of our times

Marketing is an essential part of running a business in today’s world. As a business owner, you need to ensure your company has a solid presence in and around Augusta. “The sign says,” outdoor marketing is one of the most effective ways to raise awareness of your business and increase brand visibility. It is important to create a consistent brand identity that is eye-catching and visually appealing. Here are a few outdoor marketing tips to boost business and brand visibility in the CSRA: Use window graphics and displays to boost

Richardson Professional Solutions October 23, 2022 No Comments

Shawna Woodward

Free Access: Real Talk Real Estate: Will assumable loans make a comeback?

At the beginning of 2022, we saw an unprecedented housing market. Demand was high, interest rates were close to an all-time low, and prices had skyrocketed. Now, at the end of October, we see that interest rates have doubled but the prices remain high. This has removed many buyers from the housing market. Now that the interest rates are up to 7%, an assumable loan with a lower interest rate looks enticing and could benefit buyers and sellers alike. However, I don’t know if they will make that great of

Braydon Woodward, Re/Max Reinvented Evans October 20, 2022 No Comments

Cyber Security

Cybersecurity expert discusses ways to prevent data breaches

In 2016, Uber experienced a major data breach, when hackers accessed sensitive information on millions of the company’s customers and drivers. But regardless of size, every business is vulnerable to these attacks, according to Patrick Reynolds. Reynolds, President, and CEO of Cross Link Consulting, a local IT and cybersecurity services firm, spoke to a large group of local business leaders at ABD’s Business Recharge event yesterday at the Kroc Center. He said no amount of money or knowledge can protect a company’s data. “Budget size doesn’t equal breach avoidance,” Reynolds

Josh Heath October 20, 2022 No Comments

Darin Myers

Free Access: Maintain an active LinkedIn presence in just minutes per day

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he has started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators.

Darin Myers October 19, 2022 No Comments

Cyber Security

Business leaders to wow an audience of 200-plus professionals

“Keynote” Kate Sanders is leading off Thursday’s, Augusta Business Daily Business Expo at 10 AM. As Chief Strategist of the Alison South Marketing Company, Sanders does a lot of research on behalf of clients, so once her marketing works—the client not only gets to onboard new customers but gets to keep them and the recurring revenue. “When people have that trigger moment and need a product or service, what does that look like when they go online? How do you show up during that active evaluation phase? How do you

Staff Report October 18, 2022 No Comments

Digital Marketing

Free Access: 7 Digital Marketing Mistakes to Avoid in 2023

The end of the year is upon us and it’s time to plan for taxes, New Year’s resolutions, and your 2023 digital marketing plan. Keep up with the times and avoid these 7 digital marketing mistakes and you’ll be on the digital road to success in 2023. What worked this year may not work in 2023. It’s a complex field, but staying ahead of the curve is key to success. So here we go! 1. Lack of a Mobile-Friendly Website – This is a serious problem. Having an outdated website

Richard Brashear October 17, 2022 No Comments

Shawna Woodward

Free Access: Real Talk Real Estate: CSRA home prices are still a great value

I was thinking recently about how high our prices have gone up and decided to do a little research on where we stand nationwide with our values. Historically, we have been one of the most affordable places to live and I wondered if that is still the case. This led me to my first thought, how much is the most expensive home in the United States? No surprise, it is a mansion in Los Angeles and has been referred to as “The One.” It sold for $295 million. You can

Shawna Woodward, Re/Max Reinvented Evans October 13, 2022 No Comments

Darin Myers

Free Access: Three basic cybersecurity needs for your business

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Here’s

Darin Myers October 12, 2022 No Comments

Office Support

Free Access: Tracy Conlon helps businesses navigate the sea of health insurance plans

Health insurance is not easy to navigate for most businesses. Tracy Conlon of TLC Health Insurance, tells Amy Richardson of Richardson Professional Solutions about the array of services she provides for businesses, including everything from those aging out of traditional health insurance to those aging into insurance when they come off their parents’ plans.

Amy Richardson with Tracy Conlon October 12, 2022 No Comments

Free Access: 2023 Trends in Digital Marketing

Free Access: Marketing is the sign of our times

Free Access: Real Talk Real Estate: Will assumable loans make a comeback?

Cybersecurity expert discusses ways to prevent data breaches

Free Access: Maintain an active LinkedIn presence in just minutes per day

Business leaders to wow an audience of 200-plus professionals

Free Access: 7 Digital Marketing Mistakes to Avoid in 2023

Free Access: Real Talk Real Estate: CSRA home prices are still a great value

Free Access: Three basic cybersecurity needs for your business

Free Access: Tracy Conlon helps businesses navigate the sea of health insurance plans

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