Last week, we talked about seven mistakes to avoid in 2023. This week, we will highlight trends we see coming as we head into the new year.
The latest trends in digital marketing for 2023 include an increase in influencer marketing, artificial intelligence (AI) chatbots, self-service channels, attracting users through video-based content, retargeting and Google, and outsourcing to agencies. These are just a few of the trends we will discuss in the next few weeks.
Why not get ahead of the competition by incorporating these into your marketing strategy? Let’s get started:
Influencer marketing – If you’re looking to attract maximum customers to your business, consider using influencer marketing. This approach involves working with social media influencers to promote your products and services both on their social platforms and your company’s website.
AI chatbots – Chatbots have been around for a few years, but in the past year, AI chatbot capabilities are a huge advancement in today’s marketing technology landscape. Chatbots can do it all – whether it’s helping you with customer service, ordering food from a restaurant, guiding you through tech support, or simply answering questions about a product. The banking, travel, real estate, and medical industries commonly use AI bots.
Self-service channels – The importance of self-service has never been more apparent than it is now. The covid-19 pandemic pushed this customer channel to the front of others. Customers want (and need!) convenient, online service options available to them now more than ever before. These options should be available 24/7.
Attracting customers through video content – As social media marketing evolves, so too does the importance of video-based content. Increasingly, marketers are turning to short, engaging videos to capture attention and drive brand awareness. From TikToks to Instagram Reels, bite-sized videos are an essential part of any social media strategy.
Retargeting & Google – Google has announced that it will phase out third-party cookies by the end of next year in response to growing privacy concerns. Cookies play a role in target marketing by tracking a user’s behavior across the web so marketers can deliver a customized experience. In order to remain relevant, brands are testing alternative targeting methods that do not rely on cookies.
Outsourcing to agencies – Simply put, digital marketing is a booming industry that comprises constantly changing digital trends. As a result, businesses are hiring experienced digital marketing firms to expand their reach and stay up to date with the latest trends. With the help of these firms, businesses can take advantage of the latest technology to reach a wider audience and achieve their goals.
So what does it all mean?
Make 2023 the year that you take your digital marketing to the next level.
We will walk you through these trends in digital marketing as well as how AI is (and will be) used. And we’ll throw in a few fun AI sites for your downtime.
If you want to get a baseline of where you are before 2023 starts, check out our free digital audit on your business to see where you stand today. You can do so at https://grouprb.com/get-your-free-online-audit-report/.
Until next time, remember that you deserve marketing that actually works.
