Kate Sanders of Alison South Marketing, the keynote speaker at ABD’s business expo on Oct. 20, talks to Neil Gordon about some of the topics she’ll be covering that day – including how customers decide on interacting with a business, the optimal number of words on a billboard ad and other vital information for successful marketing.

Hope Springs Eternal: What Business Can Learn from Baseball
MLB teams are typically optimistic about their prospects for winning in the upcoming season, and often such optimism is warranted. In the last four seasons


