Search Engine Optimization (SEO) is like the weather in Augusta – it is always changing. From hailstorms in the morning to sunny skies in the afternoon, it’s hard to keep up with what to wear, how to plan, and what to think.
SEO is a lot like this.
SEO has been around for more than 20 years and has changed, it seems, almost daily during that time. The impact on your website’s online visibility and your business results can be monumental.
With so many types of SEO, it’s hard to know where to start.
There are a few methods that can help improve your website ranking regarding SEO. We will briefly discuss a few of them below, before moving on to today’s topic.
You’ve almost certainly heard of on-page SEO. This is really about what a visitor sees when they visit your website, including everything from web page loading speed to mobile-friendliness to relevant content and so much more.
You’ve likely heard of local SEO. It’s a great way to get your business to stand out more in local search results on Google. By optimizing your website for local search, you can help your business attract more customers and compete against your competitors online.
We will tackle local SEO next week.
Off-page SEO encompasses a variety of activities with the goal of promoting your website on external platforms and sources. This can include things like link-building and creating valuable content to post on social media and other websites. If done correctly, off-page SEO can be a great way to improve your website’s visibility and traffic.
One great way to improve your SEO is to get your business listed on other websites and directories. This can help ensure your information is accurate and up-to-date, plus increase your online visibility and reach.
When your business listings are accurate and consistent across the web, Google and other search engines may give you a higher ranking. If this isn’t the case for your business, Google’s algorithm may penalize you.
So how do you know where you are listed and if your company information is even accurate?
You need to understand how your business looks on the internet. We have a quick (and free) audit report you can run at https://grouprb.com/get-your-free-online-audit-report/ that will help you understand where your business ranks.
Fill out the form with your business information to receive a report that analyzes your online presence. This report will consider factors such as SEO, business listings, reviews, social media, your website, and advertising. You can see your business listings score and how you might improve it.
This is an example of how the business listings portion of the report works in the real world.
Let’s look at the listing section for GroupRB.com’s report:
You can see how GroupRB compares to other companies in its industry.
GroupRB.com has received an overall grade of A in this market, which is something we are very pleased about. However, there is always room for improvement and there are some areas where GroupRB could catch up to its competitors. For example, we should get listed on more sites. In terms of listings for similar companies, GroupRB is significantly more accurate than others.
GroupRB has a little room to improve. Why don’t you see how your company measures up by running the report?
What is the win for you?
Making sure your listings are accurate and widely distributed across the internet is a great way to help your off-page SEO. It’s not the only tactic to improve your rankings, but it’s a great place to start!
Until next time, remember that you deserve marketing that actually works.
