In the last article, we highlighted the seven steps to setting up your first Google AdWords campaign. We should note these are the major items. The nuances of running an AdWords campaign can be as deep as you want it to be.
This article will review how to create a Google Ads account.
Here’s a quick checklist for you:
- Create a Google Ads account and sign in.
- Complete your keyword research.
- Set up your first campaign.
- Change your keyword types and other items (like negative keywords).
- Create Ad Extensions.
- Launch your campaign and complete A-B testing.
- Monitor your campaign and quality score regularly.
4 Easy Steps
In order to get started with your Google Ads account, you’ll need a valid email address and a website for your business. Even if you don’t have a website yet, you will be able to advertise on Google with the help of Smart campaigns, which is the best way for new advertisers. With just 15 minutes, you can create your first ad.
It’s as easy as 1-2-3 to get the ad account set up.
- Go to the Google Ads home page at https://ads.google.com/home/#!/ and click on the blue Start Now button.
2. Sign in to your Google account. If you do not have an account, you will need to create one.
3. Next, you will add company information, including your business name, your website, and your time zone.
That’s really all there is to it. Complete these steps and next week, we will deep dive into Keyword Research to get you started with your first campaign.
So What Does it All Mean?
Embrace Google and make it the cornerstone of success!
As always, you can get a free digital assessment of your online presence at https://grouprb.com/get-your-free-online-audit-report/.
Until next time, remember that you deserve marketing that actually works.
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