Cryptocurrency, Bitcoin, blockchain, Web 3.0, and Bored Apes are all the rage in the world of technology.
So what really is Web 3.0?
Web 3.0 is the future of the internet and promises to be even more convenient, efficient, and user-friendly than the current web version. What sets it apart from its predecessors? To understand that, we will look at the predecessors to Web 3.0 in this article and briefly touch on what Web 3.0 is.
Web 1.0 (1991ish to 2004)
This period of the web was primarily users being fed content that was static. We could read the content, but we couldn’t interact with the content or other users. This was the age of AOL (“You’ve Got Mail!”) and Netscape.
Web 2.0 (2004 through today)
The rise of Web 2.0 gave rise to a more centralized internet, with big tech companies having more control over user data. Facebook’s entry into social media in 2004 appears to be the start of this phase.
With Web 2.0, we not only read content, but we could interact with other users on the web. And we could create user-generated content to place on the social media platforms.
At this stage, we can read and create content, but we don’t really own the space where we’re creating the content (i.e., Facebook). As we all know, these types of social media tech companies own the platform, make the rules and can allow or disallow users. It’s a centralized, big data world.
Web 3.0 (the here and now!)
Web 3.0 is the next stage of the internet’s evolution. It is a more intelligent, decentralized internet that relies heavily on artificial intelligence and machine learning, and makes use of blockchain technology. It is a more interactive and personalized web that allows users to connect and share data more easily.
Web 3.0 will allow for more targeted and personalized advertising, as well as new ways to interact with customers and potential customers. Web 3.0 is the future of the internet.
It’s Still Early…
It’s early in the evolution of Web 3.0, but today, there are two basic types of users on Web 3.0.
The first group of users who are benefiting from Web 3.0 are those who are passionate about the decentralized nature of the web and who want to stick it to big tech. The second group is those of us who are still trying to figure out what Web 3.0 is and how it can impact our businesses positively.
All of that to say, Web 3.0 is more than just cryptocurrency and buying pictures of ape cartoon images for ridiculous sums of money. As an aside, the two images of apes shown below from Opensea.IO are selling at 94 Etherium (cryptocurrency) which, in today’s market, is about $115,000 each.
So what does it all mean?
The web is evolving yet again and this time, it’s bringing with it some amazing new changes. In future articles, we will talk about the ramifications of AI, semantic web, 3D graphics, and more as a part of Web 3.0 – all of this with an eye on how you might use it in your business.
Until next time, remember that you deserve marketing that actually works.
