Have you ever heard of Facebook? These days, that’s a laughable question because social media has changed the landscape of the marketing world. The platform forged the creation of full-time positions to cope with the demands of digital marketing for companies, large and small. Today, we’ll be discussing the social media process and offer some helpful apps for businesses looking to streamline their social media processes.
Since Augusta Business Daily has 7 new local business stories each weekday that roll out and an additional newsletter each Monday, we have several stories to use on any given weekday to choose from as our social content. Many organizations are not set up like we are, so their processes are much different. We sat down with Marketing Supervisor, Josh Rhoden from SRP Federal Credit Union to ask about how our good friends and ABD members create their content.
“We try to follow an overall template for our social media post where we post a financial article to educate members on financial topics, a community post, and a ‘Good Things Are Happening at SRP’ post.”
The procedure for your organization will vary and finding your best process just takes time. A helpful influencer I have found is Neil Patel. His advice really will help to take your digital marketing game to the next level. He created this article to help give you some insights into how to create your overall content marketing process.
Creating great content is important and so is getting it sent out to the masses.
ABD uses the built-in scheduler inside Meta called the Business Suite to schedule our content. If you have a business Facebook page, you can access the Business Suite through the admin profile for your page. The link to access the portal will be on the left called the Meta Business Suite. It will allow you to view insights on the content you have posted and schedule posts to your Facebook and Instagram pages all in one spot. The best part is it is FREE! They constantly update features on the site and they add/remove features.
As the one largely doing the social media posts, I find that it can be glitchy at times, but for the most part, it really seems to be a solid option for our needs. If you plan to use this for your scheduling, I have found that this link helps you too, should you ever have an issue with a preview not showing up correctly. It’s called the Sharing Debugger made by Meta (formerly named Facebook). This debugger is helpful because you can plug in the link into the site and hit debug. It will tell you if anything is wrong with the link showing correctly, which allows you to make the necessary changes to help it show up the way it should.
Rhoden says SRP uses a software called Social Assurance. He says, “This provides reporting and approval capabilities such as our Compliance Department which is very critical in our industry.”
He also mentions that “[SRP] schedules a couple weeks in advance, but would like to see it pushed out to a month in advance.”
If you find that none of these options work for your organization, you can also look into the popular options of Hootsuite, Buffer, and Sprout Social. I have used both services of Hootsuite and Buffer. I find that they work well. Currently, Buffer offers a free version. The other two offer a free trial. Sprout Social is pricier, but you really seem to get a lot for your money. I really think that the added data available to Sprout Social users is a real benefit if you can fit it into your business budget.
Throughout this process of formulating and fine-tuning your social media creation and scheduling, there is one wise word of advice that Rhoden says to keep in mind, “Don’t try to be something you aren’t. Be genuine. Even through social media, people can tell.”
Special thanks to SRP Federal Credit Union for partnering with us for this article. For more information about their services, you can check out their homepage.
Stay tuned for next week and more insights on how you can get the most out of your technology in the workplace.
Erin Campbell has worked in and around technology, media, and digital marketing in some aspects throughout her entire career. She loves being able to share that knowledge with you to help you succeed in business and in your career.
If you have ideas for technology in the workplace and how it can help you be more productive, send her an email at firstname.lastname@example.org