New niche business spins yarn into profits

Crows are large, intelligent, all-black birds and common sights in treetops, fields, and roadsides. Now, you can see them in Augusta as the Three Crow Fibers will be cawing your name. The new business opened September 3 at 223 James Brown Boulevard and folks who love to knit or crochet couldn’t be happier.

“Word spread quickly about our opening. In our first week of business, we had customers from around the CSRA and from as far as Athens and Statesboro,” explained Jeff Pullium, one of the owners.

You could say the yarn community is “tight-knit” as are the three owners of Three Crows Fiber. You may not have seen them behind a skein of yarn with knitting needles, but you might have met them through their other professions.

Becca, aka Dr. Rebecca Talley, is a family physician at the Center for Primary Care in Augusta. She says knitting got her through the stress of medical school.

Three Crows Fibers owners Karen, Jeff, and Becca

“It’s a rhythmic activity. The repetition is like Zen meditation. It allows your mind to relax,” said Talley.

For Karen Heid, the venture has been a natural progression.

She is currently the Augusta Arts Council’s Artist of the Year. Heid recently retired as an Art Educator in Richmond County and has been an associate professor in Arts Education at the University of South Carolina.

“Providing a place to shop locally with our selection of fibers for knitting and crocheting is similar to the resurgence of farm-to-table. It’s a very exciting time for us and for people who love the hobby,” said Heid.

Jeff Pullium, who relishes in “spinning a good yarn,” caught the knitting bug through Becca. He is retired after 26 years as a Media Specialist and Instructional Technology teacher at Davidson Fine Arts Magnet School.

“This is an exciting venture for me. We love seeing so many younger people visit the shop. This is not your grandmother’s hobby. Modern knitting is exciting.”

Three Crows Fiber is committed to providing a good variety of high-quality, natural fiber yarn, including wool, alpaca, angora, mohair, linen, and cotton. They have also connected with Nicole Rapp, owner of Sheep 2 Stitches, to offer classes. Visit their Facebook here to see the class schedule.

Three Crows Fiber owners are keeping a close eye on their growth pattern and dream of eventually renting space next door to increase their perch. In the meantime, stressed-out business owners might want to take the advice of Dr. Talley and look into knitting for a great stress reliever.

For more information, contact them at 706-250-0512.

Editor’s Note:
Mitzi Oxford is a veteran broadcaster and features writer who also worked at the same television station in Columbus, Georgia as Augusta’s Brad Means! If you have a South Carolina story idea for Mitzi, please email her at mitzioxfordcreative@gmail.com.

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