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June 6, 2022
Digital Marketing

Free Access: Best practices for paid ads on Google

You’ve probably all heard the joke, “Where is the safest place to hide a body? The second page of Google.” Think about the last time you clicked on page two or three of Google: It may have been weeks or months. Most of us search, click and go on the first two or three search results we see. In fact, according to Zero Limit Web, “On the first page alone, the first five organic results account for 67.6% of all the clicks.” Page 2 and beyond can be so ineffective,

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Richard Brashear June 6, 2022 No Comments
Amy Richardson

Amy Richardson’s got your back for business

Name: Amy Richardson Company/Title: President/Founder Richardson Professional Solutions Years Served: 2 years Phone: 706-426-1773 Website: richardsonprosolutions.com Are you the owner of one of the thousands of businesses in the CSRA? Do you have time for bookkeeping, IT, marketing, recruitment, project, or event management? If not, maybe it’s time to call for backup. Amy Richardson created Richardson Professional Solutions to help solve the issues most business owners may not have time to address when their time can be better spent building a successful company. In other words, she has created a

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Mitzi Oxford, Photos by Melissa Gordon June 6, 2022 No Comments
B2B Stories

Local shopping center sold for more than $20 million

For nearly 17 years, Eddie and Carol Kennedy have owned and operated Great Deals on Furniture in the Village Plaza shopping center on Bobby Jones Expressway. The busy center, previously owned by an Ohio-based company, has been sold for a little over $20 million. Carol said she and her husband haven’t met the new owners yet, but they have received emails and phone calls from them. The couple isn’t worried about possible changes that could affect their business. “We had a great working relationship with the previous owners, and we

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Josh Heath June 6, 2022 No Comments
B2B Stories

Banking leaders warn of an economic ‘hurricane’ on the horizon

Several leaders of major banks recently warned about a looming financial crisis that could plunge the United States into a major recession. This reflects the same sentiment of a gloomy economic forecast as Hull College of Business economist, Simon Medcalfe made in his ABD column on Wednesday (see his local report here). “It’s a hurricane,” JP Morgan Chase CEO, Jamie Dimon said at a recent banking conference in describing his view of the economy. Like with a natural hurricane, where it is sunny and peaceful in the days ahead of

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Gary Kauffman June 6, 2022 No Comments
B2B Stories

Mondays with Rick: Tips on recruiting and retaining good employees

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he talks about recruiting good employees and the importance of retaining them. The interview has been edited for clarity and impact. ABD: It seems everyone these days is looking for employees. What’s going on? Rick: We’ve always had a good relationship with the local community but we’ve never had so many businesses, both small and large, be as proactive with us because they’re so in need

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Gary Kauffman June 6, 2022 No Comments
Consumer Stories

Aiken clothier “Chalks it Up” for Father’s Day

A few years ago, Lionel Smith Ltd. started a promotion that honors dads and gives back to the community. Between June 1 leading up to Father’s Day on June 19, you can come by the longtime men’s clothing store, grab a piece of chalk and honor your dad on the sidewalk in front of the store at 132 Laurens Street. “For every handprint drawn or Dad’s name written in chalk, we’ll donate $5 to Children’s Place, whose mission is to protect, heal and strengthen children and families from the impact

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Mitzi Oxford June 6, 2022 No Comments