Nike Peach Jam delivers a slam dunk for CSRA economy
On both sides of the river, folks are pumped up like the Nike basketballs being used at their Elite Youth Basketball League tournament. Pride is at stake for the players and parents. Finding hot prospects to recruit is the goal for coaches visiting from almost every major university across the country, from Duke to UCLA. For area businesses, the tournament delivers a major economic boost. “Last year because of Covid, the only spectators attending were parents and coaches,” said Rick Meyer, Director of Parks, Recreation, and Tourism for North Augusta.