April 17, 2023

B2B Stories

University to address supply chain cyberattacks

Supply chain leaders predict that food, gas, and computer chips are most at risk of impact in 2023. Who does that impact? Every business and consumer, in other words, all of us. USC Aiken will host a virtual panel discussion to discuss those concerns led by Dr. Hala Strohmier Berry, Assistant Professor of Computer Science and Director of the university’s Center for Cyber Initiatives and Awareness. “Supply chain cyberattacks have been a concern for cybersecurity experts for many years, mainly due to the chain reaction triggered by one attack on a single

Staff Report April 17, 2023 No Comments

Expo Preview

Expo Preview: HobbyTown

Company: HobbyTown Contact: Dusty Germo Phone: 706-855-5003 Website: https://hobbytownaugusta.com/ Address: 4107 Riverwatch Pkwy, Martinez, GA When Dusty Germo became a business owner, he envisioned opening a large store that would appeal to hobbyists of all ages and interests. That vision came true on March 20, when Germo, owner of HobbyTown, relocated the business to a brand-new 8,600-square-foot shop at 4107 Riverwatch Parkway, Suite 4 at the corner of Old Evans Road in Martinez. In July 2022, he bought the previous location, which was about one-third the size of the new

Josh Heath April 17, 2023 No Comments

Digital Marketing

5 Types of UGC to Consider for Your Business

User-generated content (UGC) has become a valuable tool for digital marketers looking to boost engagement, build trust, and drive conversions. By leveraging the creativity and enthusiasm of their audience, brands can create more authentic and engaging social media marketing campaigns that drive real results. User-generated content (UGC) is easy to define. It’s any content that is created and shared by consumers rather than brands. UGC can be a powerful tool for growing its online presence. Here are some of the ways that UGC can benefit your marketing campaigns: Authenticity: UGC

Richard Brashear April 17, 2023 No Comments

B2B Stories

North Augusta continues to grow

North Augusta was seen as a sleepy, small town, a bedroom community for Augusta for decades. Today, change and growth has arrived in North Augusta. According to the U.S. Census in 2010, North Augusta had a population of 21,348. That broke down to 4,764 families and 9,003 households. By 2020, that jumped to 24,379 residents, a 14% increase, 6,461 families, and 9,754 households. The first sign of what was to come happened in 2012, when a developer approached the city with a plan for 25 acres of undeveloped land near

Dana Lynn McIntyre April 17, 2023 No Comments

B2B Stories

One-stop scheduling for your business

Wouldn’t it be nice if you could send just one link to set up a meeting with your sales team instead of the endless back-and-forth emails? Today, we present two great options to resolve that issue which could save you time, money and ultimately, result in increased revenue. Calendly Calendly was one of the first services that broke onto the scene for scheduling automation. For a very affordable rate per month and the offering of a free basic account, this option is a solid one for your business needs. It

Erin Campbell April 17, 2023 No Comments

B2B Stories

Local entrepreneur hopes to pitch golf shoes and apparel on popular business investment show

In the future, you may catch Anthony L. Griffin pitching his line of golf shoes and apparel to Daymond Johns, Mark Cuban, and the other investors on “Shark Tank.” Griffin, owner of Augusta Solution Apparel and a 30-year U.S. Army veteran, has invented and designed multifunctional golf shoes that carry all the tools a golfer needs, such as tees and magnetic ball markers. “It’s the first shoe that has an added functionality that helps golfers,” he said. “It prevents them from wondering if they have everything they need.” While Griffin

Josh Heath April 17, 2023 No Comments

ABD Extra

Georgia Business Minute: Not-so-secret ingredient

Atlanta reporter, Mike Petchenick discusses a recent report from the Daily Mail detailing the process to retrieve an ingredient for the popular soft-drink Coca-Cola. Petchenick also highlights the state’s investments in electric vehicles and efforts to a crackdown on human trafficking in this week’s Georgia Business Minute.

Mike Petchenik April 17, 2023 No Comments

ABD Extra

Simon Says: Staffing Strategies

The labor shortage continues to be a concern for many businesses. The Augusta metro area employment level is still 4,000 persons below pre-pandemic levels and the labor force is almost 8,000 people fewer. A new survey of businesses conducted by the Bureau of Labor Statistics indicates how firms are trying to attract more applicants. The most popular strategies were increased advertising and higher starting pay. Nationwide, 5.4% of establishments have increased advertising, with 11.8% of accommodation and food services and 9.7% of health care and social assistance increasing advertising. The

Simon Medcalfe April 17, 2023 No Comments

ABD Extra

North Augusta continues to grow

Dana Lynn McIntyre April 17, 2023 1 Comment

ABD Extra

More seats, more events, more tourism for CSRA

A $150,000 grant has opened the door for changes to seating capacity at the Sharon Jones Amphitheater in North Augusta. The grant is through the Undiscovered South Carolina program in the state’s Parks, Recreation, and Tourism department. Karl Waldhaur, superintendent of Facilities and Programs in the North Augusta Parks, Recreation, and Tourism Department briefed council members during the April 10 study session. “The purpose is to highlight places in South Carolina that have less than $900,000 of accommodations tax revenue,” Waldhaur explained. “So, the purpose is to kind of highlight

Dana Lynn McIntyre April 17, 2023 No Comments

University to address supply chain cyberattacks

Expo Preview: HobbyTown

5 Types of UGC to Consider for Your Business

North Augusta continues to grow

One-stop scheduling for your business

Local entrepreneur hopes to pitch golf shoes and apparel on popular business investment show

Georgia Business Minute: Not-so-secret ingredient

Simon Says: Staffing Strategies

North Augusta continues to grow

More seats, more events, more tourism for CSRA

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