B2B Stories

The power of value propositions

In recent weeks, I have been preparing for my return to the classroom as a full-time faculty member.  During the Fall Semester which begins in August, I will be teaching an MBA course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. One of the most important concepts that I will present early on in both courses is what is known as a “value proposition.” In very general terms, a value proposition is a promise made by an organization or an individual concerning the benefit or

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B2B Stories

Should businesses embrace ESG?

ESG. Three simple letters with complicated connotations. What is it and who is driving it? Environmental, Social, and Governance (ESG) initiatives have gained prominence as some say, they aim to create sustained outcomes that drive value and fuel growth, all while strengthening our environment and societies. In Augusta, we witness ESG in action when influential organizations such as Augusta National Golf Club invests in the Harrisburg neighborhood and supports the Girls and Boys Club, or when WJBF-TV and Murphy Auto Group team up to donate to the school system to

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B2B Stories

Get your business connected with a free digital marketing training course

If you own a small business, how do potential customers find you? Many will connect with you through social media. It’s key to helping small business owners find their niche, connect with ideal customers, and build strong relationships. If connecting with your customers on social media has been a challenge, the University of Georgia Small Business Development Center may have just the class you need. On Thursday, June 8, the SBDC, in partnership with the Thomson-McDuffie Chamber of Commerce, will host a free Digital Marketing Bootcamp from 9 a.m. to

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Cyber Security

The business owner and IT connection in cybersecurity

Leadership plays a major role in IT and Cybersecurity for your organization. Without the buy-in from leadership, employees will be untrained and unprepared for a plan of action when breaches happen in your organization. The best way to tackle issues head-on is to work with your IT service provider to create an employee training plan to equip your employees with a plan of action that they need to follow should a breach occur. Time is of the essence when these breaches happen. Additionally, it is important to have a process

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B2B Stories

Pioneering women honored for blazing a trail in local history

Art and commerce met on James Brown and Laney Walker boulevards in an area that was once vibrant with black-owned businesses. The art featured a mural by artist, Salonika Rhyne, honoring a group of six pioneering women who helped shape those neighborhoods. The “Women of Empowerment” mural features the faces of Ursula Collins, Rosa Tutt, Marjorie Carter, Margaret Louise Laney, and Rosa Beard, all of whom are no longer alive. The sixth woman was Ruth Crawford, who, at age 108, attended the event and was honored by the crowd. The

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Consumer Stories

CSRA personal injury attorney helps local students pay for college

Chris Hudson worked in a grocery store while attending college and understands the financial burdens many students face. Hudson owns the Chris Hudson Law Group, an Augusta practice that specializes in various types of personal injury cases, including accidents, workers’ compensation, and product liability. Since 2021, the Chris Hudson Foundation has provided need-based scholarships to students living in Columbia, Richmond, and Burke Counties. Each year, two students are selected to receive one-time awards of $2,500 each. “We choose two deserving, smart, motivated but underprivileged high school seniors to help with

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B2B Stories

Is your company “social?”

Have you ever heard of Facebook? These days, that’s a laughable question because social media has changed the landscape of the marketing world. The platform forged the creation of full-time positions to cope with the demands of digital marketing for companies, large and small. Today, we’ll be discussing the social media process and offer some helpful apps for businesses looking to streamline their social media processes. Content Creation Since Augusta Business Daily has 7 new local business stories each weekday that roll out and an additional newsletter each Monday, we

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B2B Stories

Airport celebrates Air Show and Masters’ numbers

Members of the Aviation Commission heard the preliminary report on the Augusta Air Show held May 13 and 14. Final attendance numbers are still being tallied, but Bryan Lilley, CEO of AirDotShow which organized the event, called it a very successful inaugural event, with Saturday as the biggest day. “Tens of thousands of attendees inside the airport and over a hundred thousand local residents in the surrounding area we flew over enjoyed the air show,” he said. Destination Augusta is also adding up the final numbers on the air show’s

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Shawna Woodward

Real Talk Real Estate: Forecasting Success

As one of Georgia’s hidden gems, I think Augusta offers a diverse blend of rich history, vibrant culture, and beautiful landscapes. Whether you’re a current resident, a prospective buyer, or an investor, understanding the real estate market trends and forecasts in Augusta is crucial to providing confidence moving forward with your investment. This week, I wanted to share my opinion on the current state of our Augusta, Georgia real estate market and provide some insights into its outlook. Augusta’s real estate market has always experienced steady growth and increasing demand.

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B2B Stories

Local auto group opens much larger CSRA dealership

The former Kia of Augusta recently moved across the river and has been replaced by a state-of-the-art dealership that’s three to four times the size of its predecessor, according to Greg Hodges II. Hodges serves as platform manager for Stokes Hodges Kia, which opened for business on Monday, May 1 at 5425 Jefferson Davis Highway in Beech Island. On Thursday, May 18, he and his staff celebrated the grand opening of the more than 46,000-square-foot dealership with a ribbon cutting hosted by the North Augusta Chamber of Commerce. Hodges said

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