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Digital Marketing

How Blogging Can Boost Your Small Business’s Online Presence

Have you heard that blogging is dead? Not so fast. To be sure, blogging has grown since its inception. It’s now super important for businesses looking to establish themselves online. To make the most of it, it’s essential to understand the key elements that make up a successful blogging strategy, as it has developed into today’s world. When it comes to blogging, the key is to create content that your audience will love. And here’s the good news – you don’t have to stick to just written blog posts! You

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Richard Brashear April 3, 2023 No Comments
ABD Extra

Economic Update: Augusta’s ready down to a “tee!”

Join Coach Dave Holdeman from The Alternative Board of the CSRA and Augusta Business Daily publisher, Neil Gordon at the 19th hole, just in time for Masters Week! They discuss the first-ever ‘shopping crawl’ in town hosted by Soul City. Small businesses in Augusta are joining together to invite customers to shop with their golf carts for this unique experience. Get the scoop on all that and more in this week’s economic update.

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Neil Gordon with Dave Holdeman April 3, 2023 No Comments
ABD Extra

Mondays with Rick: Weighing the pros and cons of job offers

Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he gives tips on how to evaluate a job offer. The interview has been edited for clarity and impact. ABD: We all hope to be happy at our jobs, but sometimes, we reach a point where we have to look for something else. What are some things to keep in mind when evaluating a job offer when seeking new employment? Rick: Part of what might

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Dr. Rick Franza April 3, 2023 No Comments
ABD Extra

Help to keep mind, body, and career healthy

An Augusta University professor has published a book on finding work-life balance and avoiding burnout. Dr. William Hatcher, chair of the Department of Social Sciences in Pamplin College of Arts, Humanities, and Social Sciences, has co-authored a book entitled Work-Life Balance in Higher Education. Though it started as a collection of essays that had been published in the Journal of Public Affairs Education, the publisher urged Hatcher to include additional information, appealing to a broader audience. “When people have more control, reasonable demands and support from their organizations, they tend

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Dana Lynn McIntyre April 3, 2023 No Comments
ABD Extra

Simon Says: Losses, Gains, and the Game of Golf

Many people are susceptible to loss aversion and golfers are no exception. Loss aversion means that individuals feel the pain of loss more than twice, as much as the benefit of the equivalent gain. In golf, this means the golfer psychologically suffers more from a bogey on a hole than the joy of a birdie. In other walks of life, people hold on to loss-making stocks longer than they should because they fear the emotional consequences of selling at a loss. Soccer teams play for the draw rather than the

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Simon Medcalfe April 3, 2023 No Comments
Consumer Stories

Local artist creates unique Masters designs for shoes

Anne Luckey has painted murals at various locations throughout the CSRA, but this week, her canvas is mobile. For the first time this year, Luckey, a local artist and owner of ArtsAnneCrafts, is painting unique Masters designs on sneakers just in time for the 2023 tournament. She was inspired to take on the project by one of her Facebook followers. Luckey has already completed seven or eight pairs of shoes and has several more waiting to be painted. Because the tournament is next week, she has stopped accepting orders for

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Josh Heath April 3, 2023 No Comments
ABD Extra

What’s a BATNA?

Steven Clayborn, C.P.M., CPCM Salamis, LLC sits down with Augusta Business Daily publisher, Neil Gordon to discuss BATNA, short for Best Alternative to a Negotiated Agreement. When it pertains to employees, Clayborn said it is important for them to have an alternative plan set in place when it comes to making choices as to whether or not they will pursue employment at a particular business.

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Neil Gordon with Steven Clayborn April 3, 2023 No Comments
Consumer Stories

Local artist paints Masters designs on strawberries

Last year, Tori Taylor created treats for Tony Finau, who has never missed a cut at the Masters and will be making his sixth appearance at Augusta National. If more custom strawberry treats are on Finau’s wish list for this year, Taylor will have him and them covered. For the second year, Taylor, a self-taught artist and owner of The Red Berry Co., an edible art business, is painting Masters designs on chocolate-covered strawberries. She operates her business out of Wild Sugar, a dessert shop located on Washington Road in

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Josh Heath April 2, 2023 1 Comment
B2B Stories

87th Masters off to a flying start

It’s here! Azaleas are blooming, the course is manicured to a tee, and fans are arriving in droves. Masters Week officially begins today, but visitors started arriving over the weekend for the Augusta National Women’s Amateur and Drive, Chip, and Putt for golf’s future stars. Those events bring golfers and visitors before the tournament, giving Augusta airport the chance to ramp up for the big event. “It’s increased traffic, but kind of like an incremental step,” said Augusta Airport Executive Director, Herbert Judon, Jr. “It’s almost like a practice round

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Dana Lynn McIntyre April 2, 2023 No Comments
Consumer Stories

Private aviation company helps local food bank prepare meals for the hungry

Many CSRA business leaders look forward to Masters Week because it gives them a chance to watch golf, go on vacation, or take some much-needed time off from work, but for Golden Harvest Food Bank, hunger never takes a vacation. On Thursday, a team from Wheels Up, a New York-based private aviation firm, volunteered to prepare and serve meals at The Master’s Table Soup Kitchen & Urban Farm located at 702 Fenwick St. The Master’s Table serves hot meals to local residents 365 days a year. Click on this link

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Josh Heath April 2, 2023 No Comments
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