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B2B Stories

Local marketing experts to share effective branding techniques

When you think of popular brands, companies like Starbucks and Nike may come to mind. Branding is one of the most important things business owners do, yet few know how to build a strong brand and convey it to employees and the public, according to Kate Sanders. Sanders, Chief Operating Officer and co-owner of Alison South Marketing Group, along with President Cynthia South, will discuss that topic at the Augusta Metro Chamber of Commerce’s Third Thursday Business Builder on Thursday, May 19 from 11:30 a.m. to 1 p.m. in the

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Josh Heath May 16, 2022 No Comments
B2B Stories

Mondays with Rick: Customer interaction a key to a successful business

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week he talks about one of the important aspects of running a business, the first of a two-part series. The interview has been edited for clarity and impact. ABD: You’ve talked before about how a business can be divided into two parts, the front of the store and the back of the store. How do you define that? Rick: The front of the store is anywhere there

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Gary Kauffman May 16, 2022 No Comments
Consumer Stories

Dance competition will highlight Augusta’s performing arts

A local creative arts marketing company is allowing dance teams to compete for a top prize of $50,000 at the El3vate Convention & Dance Crew Competition at the Miller Theater this summer. Fusic365, which will host the competition from June 30 through July 2, provides an online marketing platform for artists to showcase their talents to directors, producers, and managers. “We are thrilled to bring together amazing artists and performers to enjoy each other’s talents at our very first EL3VATE Convention and Dance Crew Competition,” said Brodrick Mungo, Fusic 365’s

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Josh Heath May 16, 2022 No Comments
Cyber Security

Medical professionals celebrate award-winners

There is a war going on—not only in Ukraine, but on our desktops— and in local doctor’s offices and hospitals the last few years, said Eric Toler, Executive Director of the Georgia Cyber Center—and 28-year military veteran. His keynote speech last week at the Medical Professionals Magazine soiree highlighted the multi-million dollars in cost and lost time with cyber-attacks across the country in hospitals and medical practices. About 100 physicians, nurses, administrators, and staff listened and received a nice gift from Toler—a gift of gratitude. “Thank you for your service

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Neil Gordon May 16, 2022 No Comments
Top Story

New McAlister’s Deli location opens today

For a lunch option today, you may want to stop by the grand opening of a new McAlister’s Deli off Walton Way Extension near Cheddar’s Scratch Kitchen. The first 50 customers in line will receive 30-day Tea Passes. The restaurant, located at 3602 Exchange Lane, will open at 10 a.m. McAlister’s offers a variety of menu options, including sandwiches, soups, salads and baked potatoes. The company already has locations in Grovetown and Mullins Colony in Evans. “We are excited to reopen McAlister’s Deli in Augusta,” said Kristen Stancill, vice president

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Josh Heath May 13, 2022 No Comments
B2B Stories

Local accident survivor shares inspirational story with business group

Like most business professionals, Jeanna Hancock experiences her share of stress as operations leader with Hargrove Home Inspections. But she was inspired by the harrowing tale Terrence Sansbury shared as guest speaker at this month’s CSRA Home Connections meeting on Wednesday, May 11. Sansbury, who has worked for the Wilson Family YMCA for 22 years, discussed many adversities he has overcome throughout his life, most notably a 1999 motorcycle accident that severely damaged his spinal cord and left him wheelchair-bound. “This wheelchair doesn’t define me,” he said. “My motorcycle accident

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Josh Heath May 13, 2022 No Comments
Consumer Stories

When God Allows U-turns

When Kimberly Gordon began working at the Georgia Department of Driver Services, it was to pay her bills as a single mother to two children. She couldn’t understand why she was placed in the Commercial Drivers License (CDL) area. Furthermore, she was mandated to become a licensed driver instructor and licensed CDL driver. She had just graduated from Augusta Technical College with a business degree and no clear path to success just yet. However, within a short time, it all began to make sense. “As a young girl, I had

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Monique Williams May 13, 2022 No Comments
Shawna Woodward

Real Talk Real Estate: For interior colors, old is new again

Will serene greens and dark kitchens be the next big thing to come into home decorating? We’ve been seeing wallpaper and art deco tile floors make a huge comeback. One thing I never thought would be popular and loved again was brass and gold fixtures, but here we are, and we are in love with the new take on what was an outdated idea. Even the retro style appliances are inspiring new kitchen designs. Every year, paint companies share their color of the year. This year Evergreen Fog is the

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Shawna Woodward, Re/Max Reinvented Evans May 12, 2022 No Comments
Consumer Stories

One automotive business moves out; another moves in

Count the Car Bazaar as another covid casualty – unable to get inventory in a crowded automotive field. After some new construction, Take 5 Oil Change will be moving into that spot at 4240 Washington Road, Evans, near the intersection of River Watch Parkway, across from Street and Trail Motorsports. Construction is well underway for the three-bay center. “We should be finished by late summer,” said Rob Clifton, CEO of Clifton Construction, hired for the project. Take 5 Oil Change is known for bringing customers a bottle of water before

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Neil Gordon May 12, 2022 No Comments
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