B2B Stories

Large events draw thousands to the area, add $6 million to the local economy

The Masters has a massive economic impact on the CSRA, but Augusta is home to many other large events during the rest of the year, such as meetings, conferences, and games. These events bring thousands of people to the CSRA and generate millions of dollars in revenue for local hotels, restaurants, retail shops, and other businesses. Destination Augusta and the Augusta Sports Council recently announced events held in the second quarter (April-June) of 2022 are expected to generate a total estimated economic impact of more than $6 million. “I’m extremely

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B2B Stories

Failure is humbling but provides valuable lessons for future success

Perry M. Smith, Jr. is a teacher, speaker, TV, and radio commentator and best-selling author, and executive producer of four videos. Hundreds of millions of television viewers worldwide came to know him during the 1991 Persian Gulf War for his more than 100 appearances as a military analyst on network television.  Smith served for 30 years in the U. S. Air Force. He commanded the F-15 fighter wing at Bitburg, Germany where he provided leadership to 4000 personnel. Later, he served as the top Air Force planner and as the commandant

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Digital Marketing

Free Access: No silver bullets, but sound strategies can boost your digital marketing

You don’t need to be Elon Musk to be a good online marketer (although he is a master at getting attention online). You will need to have a digital marketing strategy for your business, though. There is no single approach that will make your online marketing plan a success. Looking for a ‘silver bullet’ marketing solution is not a sound strategy in today’s ever-changing world. What is a digital online strategy? We’ll explore this topic over the next several months. Before we start, let’s address the elephant on the web…

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B2B Stories

Mondays with Rick: Sales is important for every size of business

  Dr. Rick Franza, Dean of the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he discusses the importance of being in sales, no matter what business you’re in. The interview has been edited for clarity and impact. ABD: For many people, their image of a salesperson is a pushy car salesman, or for us older folks, someone like Herb Tarlek from the old WKRP in Cincinnati TV show. When you talk about sales, what’s different? Rick: It’s not like the

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Consumer Stories

New shopping center almost fully leased

A new salon business called Elegant Nails is coming to Evans, according to Jordan Collier, Managing Director of Meybohm Commercial Properties. Collier said the 2,000-square-foot salon is scheduled to open in late summer in a mixed-use development called Eclipse at Riverwood, located just outside of Riverwood Plantation on Washington Road. The development includes Eclipse Storage, an 85,000-square-foot facility. Besides that, there are two buildings in the center. The first building is anchored by a new Dunkin’ Donuts location. “Elegant Nails will be the first tenant in the second building,” he

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Consumer Stories

After months of anticipation, Dave & Buster’s announces Augusta’s opening date

Finally, a place where adults can let out their inner child. After much anticipation, Dave & Buster’s has announced that it will open its Augusta location on July 22. The new restaurant/arcade is located at 925 Alexander Drive in the Village at Riverwatch, between the Channel 12/26 TV station and Costco. Dave & Buster’s is famous for its adult versions of popular kids’ games often found only in kiddie pizza joints. In addition to the game arcade and pub-style restaurant, it features a bowling alley and pool tables, along with

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Consumer Stories

Retro soda shop is popular with all ages

Sarge’s Soda Shop on the outskirts of Grovetown looks like a place you could find Archie and Veronica hanging out, or maybe teenage boys with ducktail haircuts and girls with poodle skirts. The soda shop, located at Columbia and Lewiston roads, next to Food Lion, looks like a picture from an old magazine, with a black-and-white checkerboard floor, stainless steel furniture with black padded seats, and a row of stools at the counter. The sound system plays ‘50’s music. And if you come at the right time, you might even

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B2B Stories

Bad news and good news: Gas prices staying higher but American energy is still a good deal

The bad news is that gas prices probably won’t be decreasing in the foreseeable future. But the good news, says Marty Koger, is that buying a tank of gas for your car is still a pretty good deal. Koger’s family has been selling gas and diesel fuel in Augusta since 1927, and he has been in the business since 1980. He once owned several area gas stations but now owns a company delivering ethanol, an important ingredient in the gas we put into our cars. He still follows the petroleum

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