Is it just me, or… “Oh No, Not Again!” “If I see that Kohl’s commercial one more time, I’m going to scream,” she said from a far-away city last November. I had no idea what she was talking about. Clearly the Kohl’s marketing algorithm had found her and her favorite platforms, while the same software knew there wasn’t much gold to be found from me and my channels. The question is, what’s the sweet spot of an effective video/commercial performance life before it loses its power to persuade? Remember when

Today’s business minute is about being in the right place at the right time to launch some internal and external marketing to define your company. David Beckum had a “nice” experience in line grabbing a meal!