Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Masters Week: All In or All Out? If you’re reading this, chances are you have some degree of self-promotion planted somewhere and at some cost. This would be the moment – nearly your last – to consider whether running your ads during Masters Week would boost your business or be a waste of time. Consider: A significant number of our neighbors leave town for the week. Are they

After more than 60 years of providing career and technical education programs to CSRA students, Augusta Technical College is being rebranded, thanks to help from local marketing and advertising firm Wier/Stewart. In developing the rebranding campaign, the firm has provided many services to the college, including conducting perception surveys, designing merchandise, and creating new promotional materials, according to an article from Wier/Stewart. “Throughout this rebrand, I learned so much about Augusta Tech and how they contribute to supporting the local community,” Sarah Maffetone, the firm’s Account Manager said in the

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Ads That Go Bump in the Night When our small businesses are on the line, we think nothing of employing any device necessary to ensure survival, including but not limited to, frightening people into doing business with us. Most of the time we do it without a second thought, but my intention, should you choose to go this route, is to arm you with an understanding of what

In his Business Minute, publisher Neil Gordon talks about the founder of Mailchimp’s roots in Augusta.

Is it just me, or… The Little Things Note: The following is what happens when a lifetime of a certain kind of work causes you to notice things that fail to grab the attention of almost everyone else. Every day we’re surrounded by marketing phenomena we ignore, fail to question or don’t believe applies to us. Let’s dive into a couple of them. Telegram-speak on supermarket self-checkout pinpads Since we’ve raised at least two generations since the age of the telegram, I should quickly explain that to send one was

Is it just me, or… “Oh No, Not Again!” “If I see that Kohl’s commercial one more time, I’m going to scream,” she said from a far-away city last November. I had no idea what she was talking about. Clearly the Kohl’s marketing algorithm had found her and her favorite platforms, while the same software knew there wasn’t much gold to be found from me and my channels. The question is, what’s the sweet spot of an effective video/commercial performance life before it loses its power to persuade? Remember when