Marketing

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Defeating Non-Attention Marketing lore has it that esteemed advertising smart guy Ron Marshall once ran a crazy experiment to find out how many ads he was exposed to during a typical day. He decided to spot as many commercials as possible and tabulate them in a 24-hour period. By lunch he was at 487 and, amazed, decided not to continue. Volumes have been written decrying the daily onslaught

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… The Heart of Mentoring This time I’d like to crystallize a thought you’ve probably had too, but perhaps never fully realized. It’s the thing that lies at the heart of mentoring…the priceless gift of permission. Permission? Permission…to cross over into the extraordinary in whatever you do. If you come away from this chat with my point taken to heart, it can do wonderful things for your marketing. So

A local printing and graphic design company has found a way to give back to the community and help CSRA businesses. The Graphix Resource, Inc. has developed three holiday promotions. The company will provide 250 free business cards for businesses that have their own card design. Businesses without a design can buy 250 cards for $14, says Brad Kirkland, Graphix Resource’s Chief Executive Officer. Kirkland is also currently looking for local business owners interested in giving away $100 gift cards as a way to promote their businesses. In previous years,

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Lessons From Restaurants Have you ever driven past a freshly opened restaurant – one that’s clearly a mom-and-pop startup with a sign that’s been painted by a family member and you can still tell what the building was in a former life, and thought, “Doesn’t stand a chance?” Maybe there’s a bank loan involved in this noble, but doomed endeavor.  Worse, maybe instead, life-savings are at stake, but

For the 11th year, a local online tax preparation company will sponsor a college bowl game. TaxSlayer, LLC will sponsor the 77th annual Gator Bowl, which will be played at TIAA Bank Field in Jacksonville on Friday, Dec. 31 beginning at 11 a.m. Wake Forest University will take on Texas A&M University. Tickets are currently on sale and prices start as low as $44 each. At the game, four outstanding high school student-athletes will receive the Gator Bowl Charities Award of Excellence Scholarship of $2,500 each (see photo above of

Augusta Business Daily’s done many stories on the Scholer’s decision to end their Wild Wing’s franchise and develop their own concept. Doc’s enlisted the help of Alison South to help with the brand. One of the “Southie’s”, host Emily Ann Lively, sat down with three of the key leaders of the new restaurants.

Editor’s Note: TODAY marks the end of the Medicare enrollment window and some marketing practices by some slick, celebrity pitchmen. Be very careful about having a loved one sign up under deadline pressure. Sometimes the “big print giveth and the little print taketh away”. Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Bustin’ Broadway Joe Fall in America means cooler temps, radiant leaves and in recent years, the onslaught of Joe Namath on TV. It’s Medicare enrollment time,

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Your TV Ad: The Future Is Here In a previous chat I took you on a marketing deployment journey into Facebook, finding it frankly a hall of mirrors for you not familiar with online social media ad placement. You may recall I confronted a legion of Facebook tutorial videos labeled, “Easy” and, “For Beginners”, the shortest of which ran 17 minutes, with the majority closer to 30. Then