Marketing

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Blending the Old and the New For 50 years, nothing changed. Marketing your business meant fashioning a blend of newspapers, magazines and direct mail in the print world; radio and TV in the electronic, and as long as you stayed on top of minor developments in each realm, that body of media knowledge could pretty much take you from your 20s to retirement. I don’t have to tell

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Swagger swag·ger  /ˈswaɡər/ 1. The display of excessive confidence in manner and speech. Peruse online dictionaries for “swagger” and the results won’t be flattering. Definitions will include pejoratives like, “strut”, “insolence” “defiance” “brag” “boast’ and “bluster”. Yet, when it walks into a room displaying none of the above, you will still recognize it for what it is…swagger. Think of the human qualities that, taken together, make up the

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Taking On Facebook It didn’t start out this way. Realizing I hadn’t yet led you into the weeds of Facebook advertising I decided to do that, intending to bypass the fluff and distill what I found down to an easy-to-understand, Facebook Marketing For Dummies. The dummy, it turned out, was right here. I could see trouble coming when, after searching YouTube tutorials on Facebook advertising, none of the

    Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional. Is it just me, or… Everyone Doesn’t Think The Way You Do In all of my school years the course that had the greatest impact on my life was required-in-freshman-year, Sociology 101. Used creatively, the principles of “Soc” explain nearly everything in life, save maybe String Theory. Along about week 5 of that course we were introduced to the principle of, “Barriers To Entry” which, this will surprise you with its stunning simplicity

Next week, a digital expert will discuss how web designers can incorporate ethics and empathy into creating a positive user experience. Denise Weiss – UX strategy and digital operations leader for Deloitte Insights, will deliver a lecture titled “The Ethical Case for Digital Empathy in User Experience” on Monday, Oct. 4 from 6-7 p.m. in Augusta University’s Jaguar Student Activities Ballroom. The presentation, part of the James M. Hull College of Business’s Russell A. Blanchard Distinguished Lecture Series in Ethics, is free and open to the public. “Ethics are a

Twenty-eight years… That is 10,220 days and 1,344 weeks. During this time, I experienced the death of MTV, the release of the first cell phone, the rise of social media/share culture and the beginnings of Super Savers, now known as Home Direct of Augusta, my direct mail advertising company. When I first started in the advertising industry it was the late 90’s, men’s shorts became longer, Walkmans and cassette tapes were abundant, and power suits were a thing. The advertising company I worked for was Jones Intercable’s Cable Coups, a