Owned media is a category of marketing channels that a company has complete control over. It includes digital channels such as websites, blogs, and email newsletters, as well as experiential programs such as events and conferences. At ABD’s Inspire 2024 conference, Kate Sanders talks about how this can help your business succeed.
Augusta Technical College is kicking off a new program to train people interested in jobs in the world of banking and finance. The Greater Augusta Banking and Finance Institute is not a college course in the traditional sense. It is under the umbrella of continuing education, a way for people to develop skills in demand at financial institutions. Julie Langham, Vice President of Economic Development, told ABD the institute is the brainchild of the college’s banking and finance partners who said they wanted to develop a pipeline of workers. “We
Paid media allows you to increase traffic, sales, and conversions through clicks. All of which will ultimately increase your revenue. At ABD’s Inspire 2024 Conference, Kate Sanders shows the value of paid media.
Editor’s Note: Former ABD contributor, Ret. Major General Perry Smith frequently wrote about lessons which can be applied to business from military leadership, especially Medal of Honor recipients. Today offers an excellent opportunity to hear from a winner. The Military Appreciation Executive Luncheon, sponsored by Piedmont Augusta, will feature Specialist Five James C. McCloughan, a distinguished Medal of Honor recipient. The Columbia County Chamber of Commerce, North Augusta Chamber, Greater Augusta Black Chamber, and AUSA-Fort Eisenhower Chapter will host the event at Savannah Rapids Pavilion today, from 11:00 am until 1:00
Georgia’s senior senator and the man who serves as principal to the President on cybersecurity policy and strategy spent Monday touring two hubs of Augusta’s cyber community. Senator Jon Ossoff (D-Ga) and Harry Coker, Jr., National Cyber Director, began their day at the Georgia Cyber Innovation and Training Center just off 12th Street. National Science Foundation Assistant Director, Erwin Gianchandani joined them. Ossoff said the visit continues the Biden-Harris administration’s commitment to growing Augusta as the nation’s cybersecurity capital. The push began last year when Augusta was named one of
Last September, in this space, I wrote a column with a title very similar to this one. At that time, Dr. Brooks Keel had recently announced that he was retiring as President of Augusta University (AU) at the end of this month. In that column, I discussed why President Keel was the right choice when AU hired its new leader in the Summer of 2015. By most any measure, Dr. Keel has had a successful tenure as AU’s President, so when he announced his retirement, the Board of Regents (BoR)
After hitting a record high in March 2024, employment in the Augusta Metropolitan Statistical Area (MSA) fell to 246,500 in April. This represents just a 0.04 percent decrease and could be described as a rounding error. Not surprisingly, given the small change in overall employment, many sectors saw no change in employment levels, including, financial activities, government, professional and business services, transportation and utilities, and wholesale trade. The big mover and shaker was education and health services, with employment increasing by 665 in this sector. While it took until last
Even the most seasoned small business owners may not know all the ways they can most effectively get their message to potential customers and clients. The Small Business Marketing Academy, offered by the Augusta Metro Chamber of Commerce, is currently accepting applications for the next session. “Our Small Business Marketing Academy is a six-month program that we have once a month for small businesses that have been in business for at least two years to learn from industry and local experts on different ways to essentially do marketing that could
When Art on Broad moved a few doors down, Ashley Gardner opened shop in their former location at 1028 Broad Street in Augusta on May 25th. Her new venture, Serpent & Sage features lingerie, underwear, and other items. In the 18th century, women’s undergarments were referred to as “unmentionables.” A partially clothed woman was seen as more erotic than a nude woman. Between the annual Sports Illustrated Swimsuit Issue and Victoria’s Secret fashion show, not to mention successful movie franchises like Fifty Shades of Grey, the description now seems de
Yesterday, Kate Sanders spoke on the importance of identifying the demographics of who your ideal customer is. Today, she looks at matching up WHERE those ideal customers consume their media.
