Who do you know? An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. At the recent ABD Inspire 2024 Conference, Kate Sanders advised businesses to find who you know.
Who is your buddy business? Local merchant association Downtown Soul City is hosting Buddy Week – a weeklong celebration of community and friendship between downtown businesses. During the week, the public can get a glimpse of behind-the-scenes footage of their favorite spots downtown to show everyone just how much fun they have working together. The week will end on National Best Friends Day, June 8, where participating businesses will offer incentives to customers who visit the “buddy” locations. The public can engage with the businesses on social media through posts
It’s been a busy week in the CSRA with the unveiling of the Augusta Airport multi-million dollar expansion, the re-opening of Piedmont’s Summerville location, and a new movie filming. Mike Petchenik has the details in today’s Biz Bits.
The importance of apprenticeships in developing a successful career was highlighted during the Augusta Metro Chamber of Commerce’s Women in Business luncheon in May. Three women who have skillfully navigated training, internships, and apprenticeships led the presentation. Wennie Squires is the Cyber Career Success Coordinator at the Georgia Cyber Innovation & Training Center with Augusta University. She was joined by Booboo Roberts, Program Manager, and Abigail Bowman, College Partner, for the Apprenticeship School and Pipeline Development Training Workforce Programs with the SRS Apprenticeship Program. Roberts said the three main contractors
Video is on the shortlist of driving business. If you haven’t introduced that format in your marketing, the clock is TikTok-ing. Kate Sanders dives into some of the best ways to capture your next customers at ABD’s recent Inspire 2024 Conference.
How and why your customers find your business has changed dramatically in the past few years. As a marketing expert, Kate Sanders shared best practices for finding customers at the recent ABD Inspire 2024 Conference.
Gathering insights into what customers are looking for in a product can help brands stay ahead of the competition and drive growth. Isn’t this what we all want? Kate Sanders shares how to accomplish your goals at ABD’s recent Inspire 2024 Conference.
During my three-week hiatus from writing this column earlier this month, Augusta Business Daily’s publisher (Neil Gordon) and editor (Mitzi Oxford) chose to fill my usual space with what they considered “Best of” columns of mine from the past year. One of those columns was one which I wrote in December in which I made business-related predictions for 2024. (Note: Toward the end of June, I will write a column that will evaluate how accurate all of those predictions have been at the halfway point of the year.) One of
Staff at Augusta Regional Airport are tallying up the numbers following the 2024 Masters Tournament. Across the board, most are higher than for the 2023 tournament. Looking first at the number of flights, the airport traffic peaked on Friday with 645 flights. That compared to 544 in 2023, but still below the 684 the airport logged in 2022. In fact, although numbers were higher for most categories, 2024 is still overshadowed by the 2022 tournament visitors. “All our performance indicators were behind 2022. But keep in mind that 2022 was
The first day of summer is still about three weeks away, but with temperatures starting to hit 90 degrees in the CSRA, the opening of The Classic Cone ice cream shop is perfect timing. When Carrie Srnka moved from New York to Aiken in 2016, she knew she would eventually open a soft-serve ice cream business. It took a while because she also owns Wellness Deserved, which offers PEMF, Pulsed Electromagnetic Field Therapy for Humans, Horses, and Pets. For more information, click here. Another delay came when Srnka was looking
