CSRA marketing expert, Kate Sanders continues her look at the sales funnel in any business. In today’s marketing mix, she delves into retaining your customers.
The Augusta Leading Economic Index (LEI) increased 0.3 percent in March from February. It is 1.6 percent higher than March 2023. The two components that contributed positively to the gain were residential building permits (up 8.8 percent) and initial claims for unemployment insurance (down 28 percent). Residential building permits have generally been on an upward trend since the financial crisis of 2008 and reflect a growing population from 535,000 in 2008 to 629,000 in 2023. Although initial claims for unemployment insurance fell, job openings also fell for the sixth consecutive
The people responsible for supporting tourism in Augusta have celebrated the annual National Travel and Tourism Week from May 19 through 25. Destination Augusta threw two parties to mark the importance of the week, including the 5th anniversary of a shop designed to draw people downtown. Augusta & Co. at 1010 Broad Street, opened its doors in 2019. It serves as a Welcome Center and clearinghouse for what the city offers. “We did our homework and our research, including getting input from our customers. Augusta & Co. was purposefully designed
As a branding strategist, Kate Sanders is on the cutting edge of what businesses need to know to succeed. As the sales funnel has changed over the years, she shared the important keys to success at ABD’s recent Inspire 2024 Conference.
Seated together at the intersection of education, technology, and workforce development, representatives from Strom Thurmond High School (STHS) and Self Regional Healthcare signed an innovative, long-term partnership recently that promises to join student career aspirations and community workforce needs hand in hand. The new agreement announces Self Regional Healthcare’s commitment to take the lead as the title sponsor and community partner of Strom Thurmond High School’s Human Services and Business Academy. The new academy will now be recognized as the Self Regional Healthcare Human Services and Business Academy. The heart
Kate Sanders is a force of nature when it comes to sales and marketing. At the recent ABD Inspire 2024 Conference, she shared some changes in the sales funnel that could help your business grow.
Ga. Gov. Brian Kemp (R) has signed more than half a dozen bills dealing with workforce development that were passed during the 2024 session of the Georgia Legislature. One of the bills, House Bill 982, requires the State Workforce Development Board to create a high-demand career list. The goal is to make sure the state is creating programs and educational opportunities to fill the most critically needed jobs. “Every job creator who calls Georgia home and every prospective company looking to expand tells me that, along with our business-friendly environment
Sometimes, perhaps through no fault of your own, your business hits rock bottom. What’s next? You have nowhere to go but up. That’s when you are on a roll. In Stephanie Stuckey’s case, it’s a pecan log roll.
After taking a three-week hiatus, I thought I would “come out swinging” with a column on a controversial, yet critically important topic: Diversity, Equity, and Inclusion, or DEI. While the term DEI is a relatively new one, it has its roots in the civil rights movement in the 1960’s. While its origins are primarily race-related, over time, DEI addressed a number of identities, such as gender, sexual orientation, and ethnicity, along with race. Early on, DEI was primarily informed by affirmative action and other equal employment legislation, but DEI programming
Every business, whether a startup or a few months in, has it. It’s that moment when you know what is going to stick and take you to the next level. Stephanie Stuckey shared hers with the crowd at the ABD Inspire 2024 Conference recently. We hope this inspires you to pecan log “roll” with the punches.
