
What can we learn from Trader Joe’s?
In the strategic management course that I teach in the MBA program at Augusta University’s Hull College of Business, I periodically assign my students take-home exams that are analyses of cases prepared by the Harvard Business School. In early November, I assigned my students two cases that examine the grocery store chain, Trader Joe’s. Although there are no Trader Joe’s in the local area (the nearest is in Columbia, SC, while there are multiple locations in metro Atlanta), some of the students had been to a Trader Joe’s. While a








