With the labor market showing some recent ups and downs, Mike Petchenik reports on some positive news for area workforce development in today’s Biz Bits.
Marketing is one of the most important aspects of any business because it helps to attract and retain customers, increase brand awareness, and generate revenue. However, marketing can also be challenging, as it requires creativity, strategy, and execution. Here are five tips that can help you create a winning marketing campaign using the 5 STEPS framework: Target, Theme, Tools, Tactics, and Track. # 1 -Target The first step of any marketing campaign is to identify your target audience. Who are you trying to reach with your message? What are their
The owner of a fledgling business in North Augusta is looking for advice on drawing customers to her website. Kizzy Harris started her business about a year ago. Little Mizz Cutties is a web-based, kid’s boutique offering clothing, seasonal items, and accessories. “I sell kids clothing from infants to maybe five, six seven. I’m looking for ways to learn how to promote my business more to get more revenue,” she said. “I’m interested in different grants and stuff for small businesses. So, I’m just out here trying to get ideas
Dr. Rick Franza, Professor of Management at the Hull College of Business, discusses a different, timely business topic each Monday in this column. This week, he examines the risks of businesses becoming involved in national social issues. The interview has been edited for clarity and impact. ABD: In the past few months, we’ve seen a backlash against some companies, most notably Bud Light and Target, for their stand on controversial social issues. Is it a good idea for a company to take such a stand? Rick: My answer is, it
You’ll want to hear this. Learn how famous musicians are supporting local education as Mike Petchenik explains in the latest edition of Biz Bits.
The rollercoaster of economic and labor reports for the CSRA may finally be leveling out. Mike Petchenik has more in today’s Biz Bits.
A training partnership between the Savannah River Site and Aiken Technical College has graduated its latest cohorts of students. The SRS Apprenticeship School involves three missions at the site, Savannah River Nuclear Solutions (SRNS), Savannah River Mission Completion (SRMC), and Savannah River National Laboratory. “The site is going through tremendous growth over the next five to 10 years and their workforce challenge is that a lot of their current employees have been out there for 40 years and are now retiring,” said Dr. Steven Simmons, dean of the School of
One of the CSRA’s largest employers have made a significant partnership. Mike Petchenik gives us the latest in today’s edition of Biz Bits.
ALDI, the low-cost supermarket chain based in Germany, has announced it has purchased Harvey’s and Winn Dixie stores from Jacksonville, Fl-based Southeastern Grocers. The companies made the announcement on August 16. There are approximately 400 Harvey’s and Winn Dixies, primarily in southeastern states. There is a Harvey’s on Gordon Highway in Augusta. There are no local stores listed on the Winn Dixie website. “Like ALDI, Winn-Dixie and Harvey’s Supermarket have long histories and many loyal customers in the Southeast and we look forward to serving them in the years to
Food trailers are becoming increasingly popular and are used to sell everything from coffee to lobster dogs, and many of those trailers were built at a small business in Thomson. Best Built Trailers located at 225 West Hill St. manufactures, sells, and services food trailers for businesses throughout the U.S., Canada, and even the Bahamas, according to owner, Lee Briggs. In the CSRA, those businesses include The Skinny Taco, Smokeshow Southern BBQ, and Diablo’s Southwest Grill. Best Built also sells kitchen appliances and provides service for all types of trailers.
