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B2B Stories
B2B Stories

Some Things Never Change

When I started my career in advertising here in Augusta, developing a comprehensive media plan was relatively easy. You could choose from three local broadcast TV stations (WJBF-TV, WRDW-TV, or WAGT-TV) and the four leading radio stations (WBBQ, WGUS, FOXY Radio, or WZZW). And if you wanted to advertise in the local newspaper, you basically had one clear choice—the mighty Augusta Chronicle. Today, the media landscape is bewildering to behold. We now have four local broadcast TV stations (the original three plus FOX 54), a myriad of cable and satellite

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Bert Dean August 6, 2023 No Comments
B2B Podcasting

Hiring in today’s economy

So, what is the applicant pool like for companies in the CSRA? Recently, Robin Baxley of Best Office Solutions shared what it’s like on the front lines.

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Robin Baxley August 3, 2023 No Comments
B2B Stories

New spa owner is on a health and wellness mission

What propels someone to open three businesses including one that sells to 600 retailers across the country and around the world? Pain and suffering. You’re a senior in high school, enjoying the prom, pulling an all-nighter for final exams, and creating all those memories for that rite of passage. Now, imagine instead of having the time of your life, you suffer from debilitating headaches, fatigue, and brain fog, so harsh you can’t drive. “I went to doctors and specialists. I had MRIs, CT scans, and a multitude of tests but

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Mitzi Oxford August 3, 2023 No Comments
B2B Stories

Huge investment in workforce development programs for CSRA college

It was music to their ears when Aiken Technical College learned they were selected to receive $100,000 from a seemingly unlikely source. Remember the heavy metal band Metallica? They have a foundation which has pumped millions into community colleges across the country with a focus on workforce programs. This marks the fifth year Metallica’s foundation, All Within My Hands, continues its multimillion-dollar investment in critical workforce programs at community colleges nationwide. Aiken Tech is the first school in South Carolina to be selected by the foundation. According to Metallica drummer,

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Mitzi Oxford August 2, 2023 No Comments
B2B Stories

Coach Darin: A Great Employee Experience Can Lead to Greater Retention

We all know about the importance of a positive customer experience. Lately, word is spreading about the employee experience, defined by BetterUp as “the interactions an employee has with people, systems, policies, and the physical and virtual workspace.” How employees feel about the organization they work for, as well as their view of its impact on their careers and wellness, has become increasingly critical in terms of both recruitment and retention. How would you rate the employee experience (EX) at your company? Do employees feel positive about the organization? Do

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Darin Myers August 2, 2023 No Comments
B2B Stories

Medical students recognized with Peach State Scholars pinning ceremony

A cohort of nine students at the Medical College of Georgia have had their pinning ceremony after finishing medical school in three years, instead of the usual four years. The students are part of the Peach State Scholars program, which began in 2020. This is the third cohort of students to graduate under the program. To be part of the program, the students must agree to serve in a rural or underserved area. In return, they receive a scholarship. “They have just as many credit hours and it’s just as

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Dana Lynn McIntyre August 2, 2023 No Comments
B2B Stories

Local fitness center to expand by opening second CSRA location

George Lee wants to help his members achieve their fitness goals, so every coach he hires undergoes thorough training prior to working with them one-on-one or in a small group setting. Lee, owner of Fit Augusta located at 472 Columbia Industrial Blvd. in Evans, has announced his plan to launch a second location at 1110 Fenwick St. in downtown Augusta, according to The Finem Group at Meybohm Commercial. He hopes to open the new location, which is owned by ATC Development, in October. Fit Augusta offers exercise programs for children,

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Josh Heath August 2, 2023 No Comments
B2B Stories

Government contracts and financial management. Need to know more?

Who is the world’s largest customer? Our government. The federal government alone, typically purchases $400+ BILLION in goods and services, from light bulbs to PR, and from landscaping services to food products. Last year, over $100 billion in contracts were awarded to small businesses. Small business contracts are growing by 50% within the next two years. Is your business ready to reap some of those rewards? The UGA Small Business Development Center (SBDC) will present an online webinar with the 411 on what you’ll need to know on Wednesday, August

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Staff Report August 1, 2023 No Comments
B2B Stories

The retention wars are underway: are you well armed?

In this week’s edition of Augusta Business Daily’s “Mondays with Rick,” Gary Kauffman and I discussed the issue of retaining employees. We talked about how retention is critically important during times of tight job markets, such as those we have been experiencing in recent months and years. We had been expecting a little relief in the job market due to an anticipated recession, given the Federal Reserve’s increase of interest rates in the face of high inflation. However, recent economic data indicate an increasing likelihood of a “soft landing,” meaning

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Dr. Rick Franza August 1, 2023 No Comments
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