B2B Stories

Recently, I was the keynote speaker at the Kiwanis Club of Augusta. My topic was “Tales of a Fighter Pilot.” In addition to telling flying stories, I tried to draw lessons from these events. Here are seven examples which might be beneficial for your business. Lesson 1: In dangerous situations, always have a plan B When an airliner flying over Germany ran into serious trouble (his airspeed indicator read zero), I joined up on his wing. I suggested, “Fly on my wing, tell me what speeds you want me to fly

In recent weeks, I have been preparing for my return to the classroom as a full-time faculty member.  During the Fall Semester which begins in August, I will be teaching an MBA course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. One of the most important concepts that I will present early on in both courses is what is known as a “value proposition.” In very general terms, a value proposition is a promise made by an organization or an individual concerning the benefit or