
The power of value propositions
In recent weeks, I have been preparing for my return to the classroom as a full-time faculty member. During the Fall Semester which begins in August, I will be teaching an MBA course in Strategic Management and an undergraduate course in Operations and Supply Chain Management. One of the most important concepts that I will present early on in both courses is what is known as a “value proposition.” In very general terms, a value proposition is a promise made by an organization or an individual concerning the benefit or








