
What Your Ad People Are Thinking
Is it just me, or… What Your Ad People Are Thinking Every business has that bit of sausage-making going on behind the scenes they’d rather you not see. This’ll sting a bit to hear, but in marketing it’s mostly what’s whispered about you, your business and how they can wrestle you both to the finish line. There’s a push-pull dynamic in play here, and it’s worth examining. You, the decision maker feel justifiably exceptional because you stepped out from the crowd and built something out of nothing. You gaze








