B2B Stories

B2B Stories

Coach Darin: Top ten reasons that marketing can fail

Editor’s Note: Yours truly considers himself a marketing professional, but I can admit it is a whole lot easier marketing for someone else than yourself! When I launched ABD in March 2021, I experimented with Facebook ads, radio and TV ads, e-blasts and more, trying to find “my lane”. I made mistakes via “trial and error”. Coach Darin enlisted the help of his TAB colleagues from all over the world!   1. Trying to expand product offerings and reaching multiple markets at the same time. There are many reasons your

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B2B Stories

Bruster’s replacement planning on a 2021 move-in

Demolition crews are working overtime on site at North Belair Road in Evans clearing the land that Bruster’s restaurant was once on. The local franchisee of many KFC’s is developing a “KFC Express” type restaurant in which the focus will be on the drive-thru, take-out and delivery, with a smaller emphasis on sit-down dining. The footprint is smaller than most KFC’s nationally, but similar to the size of the Wrightsboro Road location. Construction crews are taking an aggressive approach to developing the restaurant, with a goal of opening around the

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B2B Stories

Coach Darin: Must-do marketing!

Editor’s Note: There are many excellent CSRA digital marketing firms from Alison South to Wier Stewart to Kruhu to Tranter Grey to M3… the list goes on and on and there are plenty of free-lance social media “rock stars” as well. Can you DIY this important aspect of your business? Maybe. You must have the right tools and guidance. Coach Darin shows us the right path to take. These days, “marketing” has become synonymous with “digital marketing”, a key element of any business’s overall approach to attracting and retaining customers.

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B2B Stories

When Covid hit, Aiken already had a large PPE supply

When the Covid-19 crisis erupted nearly two years ago, most of us scrambled to find the approved types of face masks designed to keep the deadly virus out of our mouths, noses and critically, our lungs. I remember wondering in February of 2020, “Where am I going to get the effective anti-virus masks I need for myself and my family?” I had never seen any of them in a store. As it turned out, Aiken already had a wholesale and retail source for a myriad number of Personal Protective Equipment

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B2B Stories

A New Doorway to Prosperity in Aiken and Augusta

Systematech is a CSRA-wide full-service IT (Information Technology) firm, offering training, recruiting, and project management services. “It actually started in Graniteville, but when it moved into the new Cyber Center in Augusta four years ago, that became our center and we made real progress there,” said Systematech President and CEO Ashley S. Felton. “We are now bringing our message and our training back across the Savannah River in our second location next to Citizens Field, just off East Pine Log Road at 640 Old Airport Road. “Our mission is to

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B2B Stories

National software expert shares benefits with CSRA business leaders

Dennis O’Keefe’s sold unique payroll software systems for years to companies all over the world first on behalf of TaxSlayer (prior to their January 2021merger) and currently for a spin-off company, “Workful”. His message to about 15 business leaders at the Augusta Metro Chamber of Commerce yesterday was simple. “Any software should save employees time, create efficiencies and drive more revenue,”. He made recommendations besides payroll software including the following: Calendly, based in Atlanta works well for scheduling and syncs up with Outlook and Zoom. “It saves users time usually

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B2B Stories

Real Talk Real Estate: Credit Crunch

As a Realtor, I answer a lot of questions about money and one of the most common concerns people discuss with me is credit worthiness. Credit is essentially your adult report card on the subject of financial commitment. It will disclose exactly how responsible you are with following through. I want to say a few things that maybe no one has said to you before. First off, you will only have a credit report score if you have borrowed money, or if you owe money that you did not pay,

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B2B Stories

Some seats left for this morning’s Chamber business builder series

You may score a free lunch and good information today, if you are an Augusta Chamber of Commerce member, or pay just $15 for lunch and the workshop to help your company automate its’ business practices. Dennis O’keefe, Director of Sales for Workful, will lead the presentation from 12-1, with lunch served at 11:30 at the Chamber Headquarters at One Tenth Street across from the Augusta Marriott. Workful was developed by local tech firm TaxSlayer in 2017 and is a cloud-based payroll and employee management suite made for small businesses

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B2B Stories

New convenience store location to open in North Augusta

North Augusta will soon be home to a new QuikTrip gas station and convenience store location. The new store will be located on a 14.3-acre lot located at 930 Edgefield Road near four of its future competitors: Kangaroo Express, Exxon, Circle K, and Sprint Foods. Besides gas, it will also sell pizza, coffee, and a variety of slushies. According to the company’s website, QuikTrip was founded in 1958 and currently has 850 stores in 11 states, including Georgia, Tennessee, and North Carolina. Some locations also have QT Kitchens, which serve

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B2B Stories

Covid-19 effects helps fuel business owners’ expansion

Kelly Hennings loves working with babies and children, but she knew she needed more space to run her business. Hennings – a speech therapist and owner of Honey Pie Pediatric Therapy, currently sees her patients in a 400-square-foot room in the Center for Primary Care’s North Augusta location at 105 East Hugh St. But she’s moving to a new 1,800-square-foot office, located at 106A Martintown Road on the corner of Georgia Avenue and next door to University Home Health Services, about a mile away. Hennings looks forward to having “a

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