Tourism

B2B Stories

Large events draw thousands to the area, add $6 million to the local economy

The Masters has a massive economic impact on the CSRA, but Augusta is home to many other large events during the rest of the year, such as meetings, conferences, and games. These events bring thousands of people to the CSRA and generate millions of dollars in revenue for local hotels, restaurants, retail shops, and other businesses. Destination Augusta and the Augusta Sports Council recently announced events held in the second quarter (April-June) of 2022 are expected to generate a total estimated economic impact of more than $6 million. “I’m extremely

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B2B Stories

Summit on Georgia’s outdoor recreation business opportunities to be held in Augusta

Economic development and improved community health are the goals of the 2022 Georgia Outdoor Recreation and Trail Summit to be held at the Augusta Convention Center on May 15-16. According to the Outdoor Industry Association, 58 percent of Georgians participate in outdoor activities. Georgia’s outdoor recreation generates $27.3 billion in consumer spending and creates 238,000 jobs. The 2022 Summit will bring together nonprofit leaders, city planners, elected officials, greenspace advocates, recreation enthusiasts, and others to discuss new ways toward improving Georgia’s trails. “Investing in outdoor recreation and trails is a

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B2B Stories

Partridge Inn renovations combine original style with modern conveniences

The historic Partridge Inn originally opened in 1910, so naturally, it has undergone numerous renovations over the last 112 years. But after the 140-room Curio Collection by Hilton Hotel was renovated in 2015 and 2016, some guests complained it was beginning to look a little too modern, according to Holly White. White, who became the Partridge Inn’s General Manager in December, said the latest renovations, which have cost about $10 million so far, corrected that. To complete the project, the hotel, located at 2110 Walton Way, was closed from mid-September

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B2B Stories

Local CVB director discusses paddling, glamping and attracting visitors

Kayaking to an island of goats and donkeys and camping in an air-conditioned tent with a coffeemaker sound like exotic destination spots. But both can be found within Columbia County. Shelly Blackburn, executive director of the Columbia County Convention and Visitors Bureau, the county’s destination marketing agency, spoke to a group of local real estate agents and home services professionals at a CSRA Home Connections meeting on Wednesday about those and other attractions that draw visitors to the county. It’s an important economic venture – in 2019, Columbia County tourism

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southern living
B2B Stories

Aiken is one of the South’s top towns according to Southern Living

Whether you were born and raised in Aiken or you’re a transplant, Southern Living magazine has just put a big feather in your cap. In the March issue, Aiken was named as one of the Top 10 Best Small Towns in the South. This is Southern Living editors’ description of Aiken: This equestrian town looks like something from a postcard. Home to the Aiken Horse Show, which has been running for over a century, it’s a place where you can saddle up and go for a trail ride, get cozy

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B2B Stories

Retracing Masters Footsteps

  Don MacNeil is the former Marketing Director of Windsor Jewelers and long-time on-air radio professional.   Is it just me, or… Retracing Masters Footsteps When I was young, my dad made a habit of pulling off the highway if a Civil War battlefield were anywhere around. It’s not that I wasn’t interested, it was more that I couldn’t see the point. There was no way, I thought, that any of this looked the way it did a hundred years earlier, so why bother? Still, I could tell that Dad

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B2B Stories

Destination Augusta CEO shares strategies for engaging Masters’ guests

When it comes to engaging Masters’ guests, sometimes the little things local businesses do can create memorable experiences for those guests, according to Bennish Brown. Brown, President, and CEO of Destination Augusta presented creative strategies businesses can use to attract out-of-town customers for tournament week at the Augusta Metro Chamber of Commerce. Simple, cost-effective strategies businesses can implement include changing their signs to welcome guests to Augusta or providing unique Masters Week sales offers. “Take the golf theme to the next level, and have some fun,” he said. “Tap into

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B2B Stories

Local CVB leader to discuss tourism and destination marketing

Columbia County tourism has a major economic impact not only on the CSRA, but also on the state of Georgia, according to Shelly Blackburn. Blackburn, Executive Director of the Columbia County Convention and Visitors Bureau, will serve as a guest speaker at the next CSRA Home Connections Networking Breakfast on Wednesday, April 13 at 8:30 a.m. at the Snelling Conference Center, next to Edgar’s Grille at the corner of Washington and Furys Ferry roads. “Columbia County is growing and prospering, and Visit Columbia County plays a key role in that

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B2B Stories

The historic North Augusta building will become part of the new Gateway Development

North Augusta will be rolling out the red carpet for visitors by converting the old carpet building next to the city’s Municipal Building into a Gateway Development. Brett Brannon, President of Palmetto Peach Development Company, announced his plans to refurbish the former North Augusta Carpet & Wallpaper Shop, located at 210 Georgia Ave. at a news conference on Wednesday. The building is one of the first sights travelers from Augusta, via the 13th Street bridge, see of North Augusta. He said the 12,000-square-foot building, originally a skating rink, will be

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