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B2B Stories

Lessons Learned From Coach Freeman

This weekend, I will be heading back to my alma mater, the University of Notre Dame, for its football game against Michigan State University on Saturday night. ND’s Coach is a three-tool threat for success: Sports, Academics, and Business. I usually go back for a game once a year to spend time with my friends and enjoy the traditions and excitement of college football. While Notre Dame football has a long history of on-field success, it has not won a national championship in almost forty years and has not experienced

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Dr. Rick Franza, Professor, AU Hull College of Business September 17, 2026 No Comments
Consumer Stories

Repeat “Customers” at Augusta National

Among the job hopefuls in the crowd at AU was Joyce Li, a health science major studying to be a dental hygienist. Li was an old hand with the Masters job fair. “I worked there last year, and I had a lot of fun talking to a lot of people, and I made great connections with that,” she said. “It’s such a big tournament in Augusta, especially, and there’s a lot of people working here. I also really enjoyed the people that I worked with.” Li said the long, half-day

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Dana Lynn McIntyre September 11, 2026 No Comments
Consumer Stories

Progress for Augusta’s new entertainment complex

A milestone has been reached in the construction of a new arena for the Augusta Entertainment Complex (AEC). A standing-room-only crowd gathered under a tent in the 7th Street parking lot for the topping-off ceremony. That is a construction industry tradition when the highest structural piece is placed at the top of the building. “The new Augusta arena is on time and on budget,” Brad Usry, chairman of the Coliseum Authority’s construction subcommittee, announced to the crowd.  Usry talked about the difficult road to building the arena and doubters who

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Dana Lynn McIntyre September 2, 2026 No Comments
B2B Stories

Evans Fitness sells club to Atlanta area leader; expansion plans

Evans Fitness is now Fitness2020 with major expansion plans in the CSRA. Letters went out to the thousands of members last week. Clients will be grandfathered into Fitness2020’s Elite membership at no extra cost. Evans members will be able to use facilities at the McDonough, Smyrna, East Lake, and other locations. Fitness2020 made two major announcements in its communication with members. “Your 60,000 sq ft club in Evans will be receiving $2 million in renovations and brand-new equipment, elevating the facility even further while keeping the strong community and training experience

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Neil Gordon August 24, 2026 No Comments
B2B Stories

Inaugural event to help businesses build teamwork

For the Augusta Sports Council, sports equal fun and big business. Now the organization wants to help businesses, big and small, to tap into the fun. The council has announced its major fundraising event for this fall. The Big Recess calls on businesses to participate in a one-day athletic challenge. It will provide friendly competition along with promoting teamwork and networking among the businesses. Michelle Pippin, the council’s CEO, told ABD this inaugural event welcomes teams from businesses of all sizes to compete against companies of comparable size. “We have

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Dana Lynn McIntyre August 21, 2026 No Comments
B2B Stories

Masters golf cart supplier adds to its’ golf client list and sustainability footprint

More than 160 electric vehicles will be shipped to Europe from a manufacturing facility in Augusta. E-Z-GO and Cushman ELiTE Series vehicles will be used at the 2026 Solheim Cup event in the Netherlands, which pits the top 12 female golfers from the United States competing on the LPGA Tour against their top European counterparts from the Ladies European Tour.  The 2026 Solheim Cup will take place from Sept. 7-13 at Bernardus Golf, a prestigious championship golf course in Cromvoirt, Netherlands, which has also hosted the European Tour’s Dutch Open.

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Neil Gordon August 5, 2026 No Comments
Consumer Stories

A new way to party like it’s 1999

Publisher’s Note: Startup Summer is the next step in Venture Lab Aiken (VLA). It is a collaboration among the Aiken Chamber of Commerce, Make Startups in theClubhou.se in the Georgia Cyber Innovation and Training Center (GCITC) and South Carolina. $500,000 in seed money is available.  Music is a big part of Skyler Bates’ life. For him, part of the pleasure comes from enjoying music with friends. He is developing 432Bleu to recreate that experience by bringing in the human element. “432Bleu is a virtual concert space that prioritizes the guests’ ability

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Dana Lynn McIntyre July 24, 2026 No Comments
B2B Stories

Play Ball with technology

Publisher’s Note: Today is part four of our ongoing Startup Summer series. It’s part of Venture Lab Aiken (VLA), organized by the Aiken Chamber of Commerce, Make Startups in theClubhou.se in the Georgia Cyber Innovation and Training Center (GCITC) and South Carolina Research Authority. $500,000 in seed money will be distributed. The ABS system started this year in Major League Baseball.  In the future, baseball fans and coaches can use a different device being developed to work in the strike zone. It is called PlateLogic, and Paul Musick came up

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Dana Lynn McIntyre July 23, 2026 No Comments
Consumer Stories

New golf facility with ties to entertainer opens at CSRA golf course

True Spec Golf is opening today in Evans with ties to pop culture icon and entertainer, Justin Timberlake.   The local name will be True Spec Augusta. The company chose Jones Creek as the third True Spec facility in Georgia. It will be home to True Spec’s brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game.  “Jones Creek puts particular emphasis on offering all of its golfers an enjoyable and welcoming experience every time out,” said Scott Anderson, President of True Spec Golf. “We strive

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Neil Gordon July 15, 2026 No Comments
B2B Stories

New arena begins to tower over 7th Street

The size of the new arena is taking shape off Telfair Street between 7th Street and 8th Street and completely changes the skyline. The new arena will be ten stories high, twice the height of the original James Brown Arena. It will be the length of three football fields and seat 10,500, substantially more than the old 7,000-seat capacity. “It’s going up fast. They’re doing a great job,” Brad Usry, chairman of the arena construction subcommittee of the Augusta-Richmond County Coliseum Authority, told ABD. “We got 150 people working every

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Dana Lynn McIntyre July 9, 2026 No Comments
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