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Simon Says: Losses, Gains, and the Game of Golf

Many people are susceptible to loss aversion and golfers are no exception. Loss aversion means that individuals feel the pain of loss more than twice, as much as the benefit of the equivalent gain. In golf, this means the golfer psychologically suffers more from a bogey on a hole than the joy of a birdie. In other walks of life, people hold on to loss-making stocks longer than they should because they fear the emotional consequences of selling at a loss. Soccer teams play for the draw rather than the

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Simon Medcalfe April 3, 2023 No Comments
Consumer Stories

Local artist creates unique Masters designs for shoes

Anne Luckey has painted murals at various locations throughout the CSRA, but this week, her canvas is mobile. For the first time this year, Luckey, a local artist and owner of ArtsAnneCrafts, is painting unique Masters designs on sneakers just in time for the 2023 tournament. She was inspired to take on the project by one of her Facebook followers. Luckey has already completed seven or eight pairs of shoes and has several more waiting to be painted. Because the tournament is next week, she has stopped accepting orders for

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Josh Heath April 3, 2023 No Comments
Consumer Stories

Local artist creates unique Masters designs for shoes

Anne Luckey has painted murals at various locations throughout the CSRA, but this week, her canvas is mobile. For the first time this year, Luckey, a local artist and owner of ArtsAnneCrafts, is painting unique Masters designs on sneakers just in time for the 2023 tournament. She was inspired to take on the project by one of her Facebook followers. Luckey has already completed seven or eight pairs of shoes and has several more waiting to be painted. Because the tournament is next week, she has stopped accepting orders for

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Josh Heath March 30, 2023 No Comments
B2B Stories

Welcome to Augusta for a city and tournament like no other

Golfers, their families, and fans from across the globe flock to Augusta this weekend for the 87th edition of the Masters Tournament and the first of the men’s four major golf championships held in 2023. It is scheduled to be played from April 6–9 at Augusta National Golf Club. Augusta Regional Airport and Destination Augusta are ready to make a great first impression by creating a welcoming and colorful experience for passengers arriving at the airport. “The arrival experience is so important for setting the right tone of a visit.

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Dana Lynn McIntyre March 30, 2023 No Comments
Consumer Stories

Behind the scenes: Women’s golf is a growing business

For most of us duffers, we play a round of golf hoping to finish with a few holes to brag about, and then head back to whatever is our main business. But for professional golfers, golf is their business. “The playing part is my main business, but there’s no doubt it’s a business,” LPGA legend, Annika Sorenstam said. Sorenstam was at The First Tee of Augusta on March 27 to take part in Bank of America’s Play it Forward Golf Clinic with the Boys and Girls Club. The event included

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Story and photos by Gary Kauffman March 30, 2023 No Comments
Consumer Stories

Businesses support first-ever brunch festival

There’s nothing like sitting down to Saturday brunch, but next month, the Aiken Downtown Development Authority will give attendees a chance to enjoy it while visiting retail shops and restaurants located in that area. The ADDA will host the first-ever Aiken Brunch Festival on Saturday, April 29 from 10 a.m. to 3 p.m. The non-profit organization’s Executive Director, Haley Knight said the free, family-friendly event will include food trucks, beer, and live music. Businesses participating in the festival include Cork and Cap and Neon Fig. Knight said most of the

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Josh Heath March 28, 2023 No Comments
Consumer Stories

Local businesses support first ever Aiken-Augusta Bridal Show

Thanks to declining attendance, Augusta hasn’t had a bridal show since before the pandemic began. But a local wedding planning business is hosting an event of its own. Magnolia Lane’s Polished Events in Evans will host the first Aiken-Augusta Bridal Show on Sunday, March 26, from 1 p.m. to 5 p.m. at the Big Red Barn, an event venue located in Aiken. The event, which is being sponsored by several businesses, such as Voila Bridal and Simon’s Formal Wear, will include food, music, a fashion show, giveaways, and even a

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Josh Heath March 21, 2023 No Comments
Consumer Stories

2nd annual home show battles pricing/competition

More than 4,000 people attended last year’s CASA Home Show, but Blane Bailey is expecting an even bigger turnout this year. Bailey, President and CEO of TranterGrey Media, a local marketing and advertising firm, is organizing the event, which will be held on Saturday, from 9 a.m. to 6 p.m. and Sunday, from 10 a.m. to 5 p.m. at the Columbia County Exhibition Center in Grovetown. “I’m expecting over 5,000 people this year,” he said. “We’ve sold five times the tickets we sold in the same time period last year.”

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Josh Heath March 16, 2023 No Comments
Consumer Stories

Part of Jones Creek Golf Course will reopen next month

Jones Creek Golf Course is getting a fresh breath of air after lying dormant for five years. Bond Golf Global of Aiken is working to open The Practice Club, a Top Tracer facility, on the driving range. The facility is expected to be open by April 3. “Being the golf course it was, it didn’t need to be closed,” said Andrew Brooks, owner and founder of Bond Golf. “What we decided to do, in conjunction with golf course owner, Julian Saul, is inject some life and start the ball rolling.

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Gary Kauffman March 8, 2023 No Comments
Consumer Stories

Two CSRA creatives partner on possible national business

Many retired business owners spend their days playing golf, but Ed Durant has enjoyed his “retirement” by designing larger-than-life golf tees. Durant, the former owner of The Frame Shoppe and founder of Durant-Durant, LLC, and local artist, Cole Phail, have produced two 30-foot, 2,000-pound tees. In Dec. 2021, their first creation was unveiled at First Tee of Augusta on Damascus Road. That project took 14 months to complete. “It was my idea and my design,” Durant said. On Monday, their second tee, which is exactly the same weight and size

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Josh Heath March 7, 2023 No Comments
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