Sports / Entertainment

Consumer Stories

New leadership at the Augusta Entertainment Complex

There were several key developments on the status of the new arena being constructed—including an update on the use of James Brown in the final naming rights. The new General Manager for the Augusta Entertainment Complex (AEC) was introduced at this month’s regular meeting of the Augusta-Richmond County Coliseum Authority. Oak View Group (OVG), which has been managing the venue since 2008, brought Todd Mastry to replace Chris Martin, who had held the position since 2022. Mastry comes from Southaven, Miss., where he was Executive Director of the DeSoto County

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B2B Stories

Dealing with your Oakmont

Father’s Day is always special for me. Now that my two daughters are well into adulthood, it is a great time for me to reflect on their childhoods and the many great memories that I have of those times. However, it is also a special day for me to think about my own father, not just because it is Father’s Day, but also because it is traditionally the day of the final round of the golf’s US Open. While neither my dad nor I would be mistaken for great golfers,

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B2B Stories

Augusta’s Other Spring Tradition Set to Take Flight

It doesn’t bring in Masters level money, but the impact of the upcoming Augusta Air Show is slated to pack an economic punch of more than $500,000. Commercial and corporate jets that flew in for the season’s first major golf tournament of the year are being replaced by fighter jets and helicopters. The Augusta Air Show is returning for its third year. It will be April 26 and 27 with the U.S. Navy’s Blue Angels as this year’s headliner. “The advance pilot for the Blue Angels will be coming in

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B2B Stories

Mastering Resilience

As the final round of the Masters was about to start this past Sunday, I harkened back to 2011, when at the start of the final round, Rory McIlroy was 12 under par, just like he was this year. However, instead of this year’s two-stroke lead, he had a four-stroke lead at the start of Sunday’s play in 2011. After a pedestrian front nine, Rory stood on the tenth tee at -11, with three others, including Tiger Woods, within one stroke of the lead. As I watched the scoreboard from

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Consumer Stories

Golf meets education, thanks to ANGC, Tiger, and Augusta Tech

The Augusta Municipal Golf Course, affectionately known as “The Patch,” stepped into the spotlight on Masters Monday. Fred Ridley, Chairman of the Augusta National Golf Club (ANGC) and the Masters Tournament, announced they are partnering with the TGR Foundation, the non-profit founded by five-time Masters champion Tiger Woods, to design a nine-hole, short course for the municipal course. “At the heart of our effort at The Patch is a commitment to create an affordable and inviting golf experience,” said Ridley in announcing the short course. “Equal importance will be placed

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B2B Stories

Rolling out the Red Carpet for business leaders

Golf is not Augusta’s only Spring tradition. It is also when the city welcomes business leaders from around the world. Led by Gov. Brian Kemp (R), the 63rd Annual Red Carpet Tour, organized by the Georgia Chamber of Commerce and hosted by the Augusta Metro Chamber of Commerce, wrapped up over the weekend with a second visit to Augusta. The Garden City is the only city the annual tour visits twice. The tour also visited Athens on Friday. The guests arrived in Atlanta on Wednesday, then came to Augusta for

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B2B Stories

Masters Surveys on Ticket/Housing Prices

Publisher’s Note: The following data was compiled earlier in the week by a couple of marketing and survey companies. Your individual experiences may be that Masters ticket prices and housing/hotel rates are higher or lower than the following survey results. According to Victory Live, a ticketing technology company that analyzes trends across the secondary market, average daily prices increased year-over-year for every day of the tournament, with the most notable spikes on Sunday’s final round (+33%) and Tuesday’s practice round (+32%). The most expensive ticket on the market is for Wednesday’s practice round

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Consumer Stories

Why is Augusta National So Tough? Russell Henley Weighs In

Editor’s Note: If you are in the business of golf, you have to have sponsors. Georgia native Russell Henley sports the Synovus logo and hopes to wear it under a green jacket after this weekend. If it’s April in the South, that means blooming azaleas are as automatic as Augusta National Golf Club rolling out the welcome mat to most of the world’s best golfers. Professional golf’s first major, scheduled to begin April 10, has always held a mystical charm because of the rich-in-history club and its demanding iconic layout.

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B2B Stories

Big Impact Coming to CSRA via Tiger Woods, Augusta National, and Augusta Tech

In a landmark initiative that promises to expand educational and recreational access for youth in the Augusta area, Augusta National Golf Club and five-time Masters champion Tiger Woods have announced a long-term partnership to deliver high-quality STEAM programming and affordable golf opportunities to the local community. Through a collaboration with Woods’ nonprofit, the TGR Foundation, and his course architecture firm, TGR Design, the partnership will bring two major developments to Augusta: A TGR Learning Lab, to be built at the former site of Lamar Elementary School, offering free year-round STEAM (Science,

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Consumer Stories

Masters of Building Golf for the Future

While the Pros kicked off the Masters, young golfers were participating in building their golf future. For the second year in a row, Eastside Golf, a lifestyle apparel brand rooted in golf dedicated to driving cultural change in the game, hosted its popular Community Golf Day in Augusta over the weekend just before Masters week. The event was held at Pointe South Golf Club. Eastside Golf’s Community Golf Days are free-to-play and focused on diversifying the sport and bringing fans and players together at local courses to experience the fun

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