Digital Marketing

The utilization of search engine optimization (SEO) practices has grown significantly in the realm of digital marketing. A fundamental element of SEO is the analysis of keywords to ascertain what prospective customers are searching for and how to get listed higher. The Google Keyword Planner, a free tool for keyword research, can be used to identify popular terms and anticipate future search volume trends. Here’s how to use Google Keyword Planner to get search volume and forecasts: Sign in to your Google AdWords account. This is required to access the

We are looking at a high-level approach to keyword research for Google AdWords. This is using Google’s built-in tool which is great if you are just starting out. There are many tools available for more advanced research, like SEM Rush, Spyfu, and the like. Use Google’s Keyword Planner tool to find keywords related to your business. Go to your AdWords account and click on the Keyword Planner Tool. Now, you can click “Discover new keywords” and get started. Uncovering fresh keyword concepts can be achieved in two approaches: Begin with

In the last article, we highlighted the seven steps to setting up your first Google AdWords campaign. We should note these are the major items. The nuances of running an AdWords campaign can be as deep as you want it to be. This article will review how to create a Google Ads account. Here’s a quick checklist for you: Create a Google Ads account and sign in. Complete your keyword research. Set up your first campaign. Change your keyword types and other items (like negative keywords). Create Ad Extensions. Launch

We just took on a project for a local business who is interested in generating more leads through Google AdWords. Their goal is to create more leads to share their services with all companies, but specifically those in the medical and government fields. How to accomplish that goal? 1. Create a Google Ads account and sign in. Get the lay of the land on where features are located and how to access them. We will talk through this in the next article. 2. Complete your keyword research. Finding the right

First off, Happy New Year CSRA! It is a time of New Year’s resolutions and, here at GroupRB, we are looking to reduce our digital footprint online. Effectively, we are saying NO to Big Tech and YES to personal privacy. We have tested the Brave Browser at Brave.com, and we love it! Why? Because it is just that good. 6 Reasons Why We Love the Brave Browser 1. Brave blocks trackers and “creeper ads” (those annoying shoe ads that follow you to every site or social network you visit). This

Cryptocurrency, Bitcoin, blockchain, Web 3.0, and Bored Apes are all the rage in the world of technology. So what really is Web 3.0? Web 3.0 is the future of the internet and it promises to be even more convenient, efficient, and user-friendly than the current version of the web. What sets it apart from its predecessors? To understand that, we will look at the predecessors to Web 3.0 in this article and briefly touch on what Web 3.0 is. Web 1.0 (1991ish to 2004) This period of the web was

Wi-Fi Marketing We have all been to the local coffee shop, restaurant, or business office that has Wi-Fi available to its customers. “This is known as a hotspot,” states Captain Obvious. Technically, a hotspot is a physical location (read: business, retailer, hotel, etc.) with a Wi-Fi device that gives free wireless internet access to anyone who wants it. This is done by connecting a wireless router that the business owns to an internet service provider. In this case, the business is responsible for setting up the network, maintaining the Wi-Fi

First off, Merry Christmas CSRA! 2022 is just about to end, and it is time to make sure your online presence is ready for 2023. How do you do that, you ask? We have got you covered! Go to https://grouprb.com/get-your-free-online-audit-report/ and run a free assessment of your online presence. You will get a report back that gives you a feel for how your business is performing in seven categories: listings, reviews, social media, website usability, e-commerce, online advertising, and SEO (search engine optimization). Below is a sample summary. Each of

Why Outsource Your Marketing to an Agency? So, you are getting ready for 2023. Year-end taxes, budgeting for next year, planning… The list goes on and on. Your team is wearing multiple hats and you just want to run your business and make a living. What can you do to ease the burden? One thing is to consider outsourcing your marketing and online services. “I don’t want to give up control of my marketing…” This is one of the more common thoughts that I hear. For many years, service companies

Last week, we talked about six trends in digital marketing we expect to see in 2023. This week, we will dive into influencer marketing. If you recall a couple of months ago, we shared about one of our clients, Callie Richards of HotPinkandGlitter.com, in our intro to online influencer’s article (read it here). Callie has grown from 500,000 TikTok followers to more than 620,000 in the past three months. The Rise of Social Influencers Social influencers realize huge gains in popularity and effectiveness. Influencer marketing has emerged as a powerful