Digital Marketing

Last week, we talked about AI chatbots and this week, you will read an AI-generated tragic romance story. The story below was written by AI software. Warning: it does not have a Hallmark ending… Enjoy the read! A Tale of Two College Fans The boy had always been a Georgia Bulldog fan. It was in his blood. His father and grandfather had been season ticket holders for as long as he could remember. Then, he met the girl who would change his life, he was drawn to her immediately. She

We are continuing with our trends in digital marketing 2023 version. This week: Artificial Intelligence Chatbots. What is an AI Chatbot? One definition might be: An AI chatbot is like a digital puppet that you can talk to and it will respond in a way that simulates human conversation. A more formal definition is more like this: An AI chatbot is a software program that can carry out human-like conversations by responding to text chats. This type of AI bot will help a company reduce customer tickets or trouble reports

If you are a brick-and-mortar business with a physical location, you will want to rank high in local searches. You want to be found online when buyers are searching for your services. There is one great compelling reason you want to rank high in local search: If you don’t rank, you don’t get calls, store visits, or website traffic. If you don’t get those, you don’t make money. It’s just that simple. How do we know this is true? Here are two data points that exemplify the point: • 97%

This week, we are going to take a right turn down the Artificial Intelligence (AI) rabbit hole, and in particular, AI Story Generators. There are various online tools or applications available that can help you brainstorm and suggest interesting and unique stories. AI generators can help you save time, help you overcome writer’s block, and help write with efficiency and quality. In addition, the content you create can help your business. By educating your potential customers and helping you stand out from similar brands, you can develop a strong relationship

Last week, we talked about six trends in digital marketing we expect to see in 2023. This week, we will dive into influencer marketing. If you recall, a couple of months ago we shared about one of our clients, Callie Richards of HotPinkandGlitter.com, in our intro to online influencers article (read it here). Callie has grown from 500,000 TikTok followers to more than 620,000 in the past three months. The Rise of Social Influencers Social influencers realize huge gains in popularity and effectiveness. Influencer marketing has emerged as a powerful

Last week, we talked about seven mistakes to avoid in 2023. This week, we will highlight trends we see coming as we head into the new year. The latest trends in digital marketing for 2023 include an increase in influencer marketing, artificial intelligence (AI) chatbots, self-service channels, attracting users through video-based content, retargeting and Google, and outsourcing to agencies. These are just a few of the trends we will discuss in the next few weeks. Why not get ahead of the competition by incorporating these into your marketing strategy? Let’s

The end of the year is upon us and it’s time to plan for taxes, New Year’s resolutions, and your 2023 digital marketing plan. Keep up with the times and avoid these 7 digital marketing mistakes and you’ll be on the digital road to success in 2023. What worked this year may not work in 2023. It’s a complex field, but staying ahead of the curve is key to success. So here we go! 1. Lack of a Mobile-Friendly Website – This is a serious problem. Having an outdated website

Search Engine Optimization (SEO) is like the weather in Augusta – it is always changing. From hailstorms in the morning to sunny skies in the afternoon, it’s hard to keep up with what to wear, how to plan, and what to think. SEO is a lot like this. SEO has been around for more than 20 years and has changed, it seems, almost daily during that time. The impact on your website’s online visibility and your business results can be monumental. With so many types of SEO, it’s hard to

Now that you have optimized your Google listing, it’s time to create some interactivity with customers and potential prospects. One easy way is to post to your profile through the update process. To start, simply click on the “Add Update” button. This opens the Add Update dialog, which allows you to enter a description (up to 1,500 characters), a button of your choice, and up to 10 photos. In the example below, we are going to link to the weekly digital marketing columns at Augusta Business Daily using the Learn