Thought Leaders

Digital Marketing

Rapid pace of digital marketing changes

Hey, have you noticed how rapidly things are changing in the digital marketing sphere lately? It’s almost impossible to keep up with all the new technologies and innovations popping up every month! That’s why, here at GroupRB, we’ve decided to take matters into our own hands and provide you with regular updates on the latest digital trends. Usually, you’d expect to see a yearly “trends in digital marketing” article, but let’s face it, that just isn’t enough anymore. GroupRB is constantly tracking all the newest trends and breakthroughs in order

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Cyber Security

Tech Alert: The risky business of medical info security

The CSRA has a large medical community with many specific regulations put on their daily operations. Due to those regulations, the process of protecting your network can get complicated. Many organizations could benefit from an expert going through the process with you to create and implement the proper plan. The first step in the security planning process comes from an annual Risk Assessment. This assessment will find vulnerabilities in your system specifically geared toward the medical environment. Once you find these vulnerabilities, it is important to assess what is most

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Shawna Woodward

Real Talk Real Estate: Why we give

A few days ago, I found out that Braydon and I were the top Re/Max agent contributors to the Children’s Miracle Network for Georgia in 2022. We give in the honor of our clients on every sales transaction. Because of you, and your unwavering support, we are able to help families in Augusta, Georgia at our local children’s hospital, AU. I want to thank you all for choosing us to be your real estate agent and thought this would be a great time to share the “why” behind our choice

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Darin Myers

Free Access: Coach Darin: Top ten reasons that marketing can fail

Editor’s note: You can DIY marketing and plunder your way through mistakes or turn to an expert and get it right the first time. 1. Trying to expand product offerings and reaching multiple markets at the same time. There are many reasons your marketing is not working. Most companies begin by offering a limited product or service line to a target audience. Growth can come by expanding the number of offerings to your existing clientele or expanding the number of markets you approach with your current offerings. Problems arise when

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Lessons Learned

Free Access: Workplace Wednesday: The Future of Work: How Hybrid Working Supports People, Profits, and the Planet

The last two-and-a-half years have created a significant opportunity for companies to reassess outdated working habits and bring in new long-term flexible strategies that are better for them, their employees, and the planet. What’s more, thanks to global flexplace provided by IWG brands including Regus and Spaces, and HQ, professionals have access to an unrivaled choice of locations to work, from both in Aiken and across the world. Hybrid work enables workers to divide their time between a company HQ, home, and a local flexible workspace and is now the

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Digital Marketing

Free Access: AI and Digital Marketing here to stay

Digital marketing has become increasingly complex over the years, with businesses relying on technology to reach their target audience effectively. One such technology that has gained immense popularity in recent times is Artificial Intelligence (AI). Among the various AI models used in digital marketing, GPT, which stands for Generative Pre-trained Transformer, has become a buzzword. In this article, we will delve deeper into what GPT is, its impact on digital marketing, and its applications. What is GPT in Digital Marketing? The GPT is an artificial intelligence model that is used

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Cyber Security

Free Access: Tech Alert: Are public Wi-Fi sites safe?

People often wonder, should you use public Wi-Fi? Commonly, folks will use VPN tools, but I want to make sure you know that these tools can often be a source of malware and breaches. Beware of using these options when looking to protect your computer from attacks using public Wi-Fi. Here is what I recommend watching out for: First, if you are entering passwords or interacting with your bank, be sure that you are only interacting on sites that begin with HTTPS. If the website does not have HTTPS in

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Shawna Woodward

Free Access: Real Talk Real Estate: Best Real Estate Advice I Can Give: Never Sell Your First Home

As a short backstory to preface this article, I am going to tell you how and why I got into Real Estate. As a young high school grad, like most people, I had no clue what I wanted as a career. I spent years in college swapping majors trying to determine what it was that I was good at, and what I could see myself doing for the rest of my life. Eventually, I decided that whatever it was I was looking for was not going to be found in

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Darin Myers

Free Access: Coach Darin: Build your brand

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small to medium-sized business operators. Branding

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Lessons Learned

Free Access: Workplace Wednesday: The Future of Work: How Hybrid Working Supports People, Profits, and the Planet

The last two-and-a-half years have created a significant opportunity for companies to reassess outdated working habits and bring in new long-term flexible strategies that are better for them, their employees, and the planet. What’s more, thanks to global flexplace provided by IWG brands including Regus and Spaces, and HQ, professionals have access to an unrivaled choice of locations to work, from both in Aiken and across the world. Hybrid work enables workers to divide their time between a company HQ, home, and a local flexible workspace and is now the

Read More »