Thought Leaders

Digital Marketing

Free Access: Google Ad Account Setup in Three Easy Steps

In the last article, we highlighted the seven steps to setting up your first Google AdWords campaign. We should note these are the major items. The nuances of running an AdWords campaign can be as deep as you want it to be. This article will review how to create a Google Ads account. Here’s a quick checklist for you: Create a Google Ads account and sign in. Complete your keyword research. Set up your first campaign. Change your keyword types and other items (like negative keywords). Create Ad Extensions. Launch

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Shawna Woodward

Free Access: Real Talk Real Estate: Real Estate 101: Understanding the Lingo

As a local real estate agent, I am often asked to explain some of the more complicated terms that come up during the buying and selling process. In this article, I will break down seven terms that I believe are particularly important for buyers and sellers to understand: Pending or contingent offer, Closing Costs, Equity, Certified Funds, Due Diligence, Contingencies, and Title Commitment. First, let’s talk about Pending Offers. Locally, we consider an accepted offer to purchase a property, as a “Pending Offer.” This means that the property is generally

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Darin Myers

Free Access: Coach Darin: Firing up the sales team the right way!

Yesterday, Dr. Rick Franza had a timely column about the Bulldog mentality and Coach Kirby Smart’s strategy to guide UGA to back-to-back National Championships. That same camaraderie and enthusiasm can build winning business teams. Whether your company is in the first quarter or the fourth quarter, Coach Darin Myers takes the concept a step further with some x’s and o’s for building a winning sales team. Value sales team behaviors over results. Of course, you want salespeople to successfully complete sales, but other behaviors are almost equally important, pursuing quality

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Lessons Learned

Free Access: Lessons Learned: Bulldog Mentality: What Business Can Learn from UGA Football

Regular readers of my columns, whether here in the Augusta Business Daily or other venues, know that I am no fan of the University of Georgia football team. I have a couple of pretty good reasons. First, I spent nearly seven years on the Georgia Tech (What’s the good word?) campus, as an Air Force ROTC instructor and then as a doctoral student. During that time, I learned much about the “Clean Old-Fashioned Hate” that characterizes the rivalry between the two schools. Second, the Bulldogs helped spoil my senior year

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Office Support

Free Access: Small business secrets to success

As ABD has reported, thousands of new startup businesses will enter the market in the next year. Some will succeed and some won’t. Neil Gordon discussed the secrets to success with Amy Richardson.

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Digital Marketing

Free Access: New year, new leads with Google AdWords

We just took on a project for a local business who is interested in generating more leads through Google AdWords. Their goal is to create more leads to share their services with all companies, but specifically those in the medical and government fields. How to accomplish that goal? 1. Create a Google Ads account and sign in. Get the lay of the land on where features are located and how to access them. We will talk through this in the next article. 2. Complete your keyword research. Finding the right

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Shawna Woodward

Free Access: Real Talk Real Estate: 5 Reasons Why Using a Realtor Will Save You Time and Money When Buying a Home

When it comes to buying a home, many people believe they can save money by skipping the services of a realtor and going it alone. However, the reality is that working with a professional realtor can save you time, money, and stress in the long run. 1. Access to Listings Realtors are connected to the local Multiple Listings Service where other agents post their listings. This is where you can find the most accurate details on an active listing. Agents will also be able to access the lockbox for showings.

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Darin Myers

Free Access: It’s a new year! Time to make your business stronger

Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success in strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Now

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Digital Marketing

Free Access: A New Year, A New Browser? Be Brave

First off, Happy New Year CSRA! It is a time of New Year’s resolutions and, here at GroupRB, we are looking to reduce our digital footprint online. Effectively, we are saying NO to Big Tech and YES to personal privacy. We have tested the Brave Browser at Brave.com, and we love it! Why? Because it is just that good. 6 Reasons Why We Love the Brave Browser 1. Brave blocks trackers and “creeper ads” (those annoying shoe ads that follow you to every site or social network you visit). This

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Shawna Woodward

Free Access: Real Talk Real Estate: WHO needs renters insurance and does it really matter?

The short answer is everyone needs renters insurance at some point in their life! Insurance generally, feels like a rip-off and I don’t disagree. But this little nugget of advice will benefit everyone, everywhere! Why? That’s an easy answer if you have rented, will rent, or know someone who is renting a home or apartment. If you are a wise and experienced person at any phase of your life, someone will ask your opinion on renters insurance. I want to help put this question to bed, forever. The answer should

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