Thought Leaders

Darin Myers

Free Access: 5 cost-cutting tips for the new year

In 2023, businesses will continue to adapt to changing conditions in the global marketplace. But as much as things change, certain operational fundamentals remain the same. Key among those fundamentals is the need to cut expenses wherever possible without compromising customer satisfaction and the quality of products or services offered. There are numerous ways to reduce costs that can drain a small business of opportunities for growth. Here are valuable cost-savings tips to keep in mind: 1. Look at your “geographic income statement.” During the pandemic, many businesses made the

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Digital Marketing

Free Access: Free Wi-Fi offers marketing gateway for businesses

Wi-Fi Marketing We have all been to the local coffee shop, restaurant, or business office that has Wi-Fi available to its customers. “This is known as a hotspot,” states Captain Obvious. Technically, a hotspot is a physical location (read: business, retailer, hotel, etc.) with a Wi-Fi device that gives free wireless internet access to anyone who wants it. This is done by connecting a wireless router that the business owns to an internet service provider. In this case, the business is responsible for setting up the network, maintaining the Wi-Fi

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Shawna Woodward

Free Access: Real Talk Real Estate: Christmas games can be fun – and competitive – for the whole family

Finding ways to create holiday fun and games are some of my favorite things to do at Christmas. As a parent of only adult kids, it looks different than it did when they were younger. Since you still have a few days left to make some Christmas memories, I thought I’d share a few ideas we find fun! First off, we are a very competitive family! So we like to make sure there are winners and of course losers! Losers get nothing, but we give good prizes to the winners.

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Darin Myers

Free Access: Tips for setting effective KPIs

There are many principles for running a strong, thriving business. Key among these guidelines is this: What can be measured should be measured. The data compiled for key business metrics can, as we have said before, “say a lot about what you’re doing right and where your best efforts are falling short.” No CEO or business owner should ever ignore or neglect the information available through KPIs (Key Performance Indicators). According to Investopedia, the most commonly used KPIs include: Revenue growth Revenue per client Profit margin Client retention rate Customer

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Digital Marketing

Free Access: The New Year: Time to tidy up your online presence

First off, Merry Christmas CSRA! 2022 is just about to end, and it is time to make sure your online presence is ready for 2023. How do you do that, you ask? We have got you covered! Go to https://grouprb.com/get-your-free-online-audit-report/ and run a free assessment of your online presence. You will get a report back that gives you a feel for how your business is performing in seven categories: listings, reviews, social media, website usability, e-commerce, online advertising, and SEO (search engine optimization). Below is a sample summary. Each of

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Shawna Woodward

Free Access: Real Talk Real Estate: I don’t know what I need to know

My daughter and her husband are planning on buying a home this coming year, so I asked for input on what would be a good topic that would benefit her now. I was looking for inspiration on what I could share to help other first-time buyers getting ready to take the leap. When she answered, she simply said, “I don’t know what I need to know to answer your question.” This simple answer made me think, buyers are charmed by the glamour of buying on HGTV and in videos. But

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Darin Myers

Free Access: Financial reports every business needs

For the smooth running of a small business, no paperwork may be more essential than financial reports. These documents inform business owners and CEOs about the success or lack of success in past business activities, while also painting a fairly reliable picture of what lies ahead. Some business leaders believe that their finance staff is better equipped to handle these matters, so they opt for a hands-off approach. As Bob Haines, President at TAB Treasure Valley, Idaho, notes, this is not the best approach to managing financial resources within the

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Digital Marketing

Free Access: Digital Guru says agency might help you!

Why Outsource Your Marketing to an Agency? So, you are getting ready for 2023. Year-end taxes, budgeting for next year, planning… The list goes on and on. Your team is wearing multiple hats and you just want to run your business and make a living. What can you do to ease the burden? One thing is to consider outsourcing your marketing and online services. “I don’t want to give up control of my marketing…” This is one of the more common thoughts that I hear. For many years, service companies

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Office Support

Free Access: Pitfalls to avoid when creating video content

Creating a podcast can be a valuable part of a business – if it’s done right. David Bash of Get Up Productions talks with Amy Richardson of Richardson Professional Solutions about common mistakes to avoid when creating video content.

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Shawna Woodward

Free Access: Real Talk Real Estate: 1031 Exchange – explained using the KISS method

I need most things dumbed down. This is my truth, maybe not yours, but my attention span is really like 10 minutes MAX. If you want to communicate with me, I need short quick ideas that make sense and are explained with simple words. Real Estate terms and deals by nature already cause stress to most people because of the legal verbiage! So, let’s simply talk about a 1031 exchange. January is looming for CSRA investors who have to do their taxes. One thing that is simple to understand is

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