Billboards are a large way to catch the eyes of a large audience. Debbie Reeves of Lamar Outdoor Advertising talks with Amy Richardson of Richardson Professional Solutions about how and why billboards are still a good form of advertising.
Last week, we talked about six trends in digital marketing we expect to see in 2023. This week, we will dive into influencer marketing. If you recall, a couple of months ago we shared about one of our clients, Callie Richards of HotPinkandGlitter.com, in our intro to online influencers article (read it here). Callie has grown from 500,000 TikTok followers to more than 620,000 in the past three months. The Rise of Social Influencers Social influencers realize huge gains in popularity and effectiveness. Influencer marketing has emerged as a powerful
One of the golden rules in Real Estate is, “Location, location, location!” When my clients are searching for a home, my first question is always, “Where?” It could be for a particular school zone, close to their work, or just convenience to shopping and restaurants. Today, I have a list of neighborhoods that are located within walking distance of restaurants. Nowadays, many people have golf carts that they can zip around on, but if you’re lacking a pimped-out buggy, don’t worry! You can still walk to these restaurants and, honestly,
Simple is often the best way to go when considering outdoor advertising for your business. Amy Richardson of Richardson Professional Solutions gives Neil Gordon five tips to make the most of your outdoor advertising.
Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators. Successful
Last week, we talked about seven mistakes to avoid in 2023. This week, we will highlight trends we see coming as we head into the new year. The latest trends in digital marketing for 2023 include an increase in influencer marketing, artificial intelligence (AI) chatbots, self-service channels, attracting users through video-based content, retargeting and Google, and outsourcing to agencies. These are just a few of the trends we will discuss in the next few weeks. Why not get ahead of the competition by incorporating these into your marketing strategy? Let’s
Marketing is an essential part of running a business in today’s world. As a business owner, you need to ensure your company has a solid presence in and around Augusta. “The sign says,” outdoor marketing is one of the most effective ways to raise awareness of your business and increase brand visibility. It is important to create a consistent brand identity that is eye-catching and visually appealing. Here are a few outdoor marketing tips to boost business and brand visibility in the CSRA: Use window graphics and displays to boost
At the beginning of 2022, we saw an unprecedented housing market. Demand was high, interest rates were close to an all-time low, and prices had skyrocketed. Now, at the end of October, we see that interest rates have doubled but the prices remain high. This has removed many buyers from the housing market. Now that the interest rates are up to 7%, an assumable loan with a lower interest rate looks enticing and could benefit buyers and sellers alike. However, I don’t know if they will make that great of
In 2016, Uber experienced a major data breach, when hackers accessed sensitive information on millions of the company’s customers and drivers. But regardless of size, every business is vulnerable to these attacks, according to Patrick Reynolds. Reynolds, President, and CEO of Cross Link Consulting, a local IT and cybersecurity services firm, spoke to a large group of local business leaders at ABD’s Business Recharge event yesterday at the Kroc Center. He said no amount of money or knowledge can protect a company’s data. “Budget size doesn’t equal breach avoidance,” Reynolds
Darin Myers is the local facilitator of The Alternative Board (TAB), a peer-to-peer advisory board designed to help company leaders maximize their opportunities and work through challenges. Darin recently retired after a 30-year career in the nuclear industry as the leader of Plant Vogtle I and II. He has proven success regarding strategic planning and alignment, employee development, organizational performance improvement, accountability, and coaching. Recently, he has started a family business in Augusta focused on home health care, providing him the knowledge and experience surrounding small- to medium-sized business operators.
