Thought Leaders

Google Business Profiles – What It Is and Why You Need It Google is, hands down, the most popular search engine on the internet. As a result, Google is where people go for information, whether that is to find restaurant hours, see where a business is located, or get reviews about the business. It is so popular that we’ve created a verb out of their name, “Just Google it.” If you want your local business to be found by potential customers, it’s important to have a verified and claimed Google

I found this while browsing the web last night. It’s a great start for our topic today. A manager in the board meeting after poor customer reviews and brand reputation results: “If it gets worse, it may force us to make reliable products and provide better customer service.” (Source: https://www.boredpanda.com/funny-customer-service-jokes/) That’s how some people feel about reputation management. It is something that can only penalize you. The fact is, reputation management is something to embrace and positive reviews can have a big impact on your business. Here are three jaw-dropping

We’ve all heard of great corporate blunders that went viral on social media. In 2021, Burger King sent out a tweet that said “Women belong in the kitchen” on International Women’s Day. The tweet, which was part of a larger tweet thread, is now deleted. The tweet was meant to make a call to promote gender equality in the culinary industry and encourage more women to pursue careers as head chefs. Burger King was trying to engage Tweeters with the conversation as a whole, but their conversation didn’t go viral,