
Changing Marketplace: Impacts of Trump 2025
In last week’s column, I encouraged you to regularly evaluate the elements of your marketplace that might impact the value proposition that you make to your customers. Those elements include your customers, competitors, company, and the “environment” of your marketplace. I indicated that as any of these elements change, they can have a profound impact on the effectiveness of your value proposition. In today’s column, I want to focus on the marketplace environment as it is the most likely to experience change given the first ten days of President Trump’s








