In March 2020, Arielle Page was baking pastries for the Four Seasons Hotel in midtown Atlanta. Now she controls the menu as the owner of Arie’s Confectionaries, a local cheesecake business.
After being laid off due to the pandemic, Page returned to Augusta and was unemployed for about eight months before officially starting her business on Aug. 11, 2020. During that time, she thought about how she wanted to use her extensive baking experience.
Page discovered Augusta had no bakeries strictly devoted to cheesecake, and businesses that sold the dessert offered limited flavor options.
“Everyone seemed to have New York style or strawberry, and that’s it,” she said.
Page currently offers 12 or 13 flavors, including banana pudding, Oreo, salted caramel and key lime. She also sells a rotating variety of seasonal flavors, such as pumpkin and eggnog. The most popular by far is red velvet, but Page always enjoys experimenting with new flavors.
Growing up in a military family, she moved often.
“I like experiencing different cultures and flavors, and that reflects in my cheesecake styles,” Page said.
She earned a public relations degree from Georgia Southern University and then graduated from Le Cordon Bleu with an associate degree in patisserie and baking.
“I always knew I wanted to go to culinary school, but my parents, being parents, wanted me to go to college first,” Page said.
She began her career by working in small bakeries, where most of her time was spent frosting cakes, but she knew she wanted to do something greater. Page took a job as a pastry cook at the Omni Hotel & Resort in Atlanta. Later she went to work for the Four Seasons.
She has many professional goals this year, including opening a storefront, hiring an employee and beginning to ship cheesecakes to customers who can’t make it to Augusta. Page used to offer delivery services, but she stopped when demand for her cakes began to grow. She offers pick-up service and meets customers in the Kroger parking lot in Grovetown.
Page enjoys the freedom that comes with being a business owner.
“This gives me the creativity to do what I want instead of what the chef wants in a restaurant,” she said.
Page created a GoFundMe page on Facebook and Instagram to cover startup costs and purchase equipment for her storefront. Beginning March 19, she will sell her cakes from 8 a.m. to 2 p.m. on Saturdays at the Augusta Market on Eighth Street.